Pain identification exercise can be done by talking to customers while one can use the internet to gain an understanding of your market, says @patrickrenvoise @FlowChangeFest. Social media empowers brands to understand customer pain points. j.mp/3881eB7 #starflowfest

"The goal of advertisement used to be to persuade, but now it is to engage the emotions says #DrEliseTemple. Customer sentiment has emerged as the number one factor that drives purchasing decisions in customers j.mp/2UX0v1Z @FlowChangeFest #StarFlowFest #sentiment