Programmatic Transformation Consulting | We help brands maximize value based on a foundation of transparency | Audit, Strategy, Contracting, & Resource Planning
Charlotte, NC
Joined October 2017
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Some news... we have been acquired by UK based programmatic consultancy @TPAdvisory . More info in the below, but we would like to say a huge thank you to all of our clients who have supported us on our journey! theprogrammaticadvisory.com/…
Forge Group retweeted
Digital Ad Market Soars To $88 Billion, @Facebook And @Google Contribute 90% Of Growth
bit.ly/2KbsO4h by @SarahSluis
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Why We Need Checks And Balances In Digital Advertising
bit.ly/2IxZWWz by Mike Hans, @ForgeGroup_
If you’d like to have a conversation to learn how to protect your brand from rebates and this non-transparent ecosystem, please reach out to us! #transparency #programmatic #rebates #adtech adage.com/article/cmo-strate…
Jake Davidow is laying out some tough truth right now on programmatic in-housing. His recommendation to aggressively pursue ad quality via transparency and whitelisting are spot on. #ANAAFM #transparency #adtech
In light of the current presentation at #ANAAFM here’s a helpful framework for defining #transparency in practice
Rebates you can expect by media vehicle. If this shocks you we should talk! There are mechanisms to protect your brand. #ANAAFM #Transparency #adtech @ANAmarketers
When we talk #transparency service models always come up. Here’s a way of thinking about #programmatic transparency and how to achieve it with a sustainable service model. This is going to be a key discussion point at #ANAAFM @ANAmarketers
Forge Group retweeted
Review the new @IABTechLab guidelines for #identifiers for advertising (IFA) on #OTT video platforms – and send your comments by 5/3 bit.ly/2Ef8r2H
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Brands were supposed to displace agencies by handling their own programmatic media buying. Mike Hans of @forgegroup_ explains how that's finally happening. admonsters.com/lets-take-ins…
Forge Group retweeted
10 nuggets from the ANA Media Conference from P&G, Target, J&J, AB InBev and more. lnkd.in/dNAfcrf bit.ly/2FuiqXn
Forge Group retweeted
IAB Europe unveils its GDPR Transparency & Consent Framework mtech.today/2Hhq8R0 via @martech_today
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.@Drawbridge Exits Media Business In Europe Before GDPR Storms The Castle bit.ly/2oW6FO5 by @JamesHercher
Forge Group retweeted
80% of companies are unprepared for the EU's new data protection laws. If yours is one of them, you need to do these things immediately: goo.gl/HZLUXy
Marc Pritchard says P&G will soon have slashed 'wasted' digital media spend by 50% thedrum.com/news/2018/03/06/… via @thedrum
#Programmatic #AdTech #Transparency
Agreed, this is a tough transition time for many but there's light at the end of the tunnel! teapawt.org/BillDuggan/status/9710…
A terrific piece from EA's Belinda Smith (@BJStech) and also ANA Media Leadership Committee member - The Transparency Hangover adexchanger.com/brand-aware/… @AdExchanger
#ANAmedia 5 key points recap:
1) move from generalization to personalization
2) in house (in many flavors) is the future
3) quality > quantity
4) put the consumer first
5) 2018 is about taking back control
