Programmatic Transformation Consulting | We help brands maximize value based on a foundation of transparency | Audit, Strategy, Contracting, & Resource Planning
Charlotte, NC
Joined October 2017
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Forge Group retweeted
Digital Ad Market Soars To $88 Billion, @Facebook And @Google Contribute 90% Of Growth
bit.ly/2KbsO4h by @SarahSluis
Forge Group retweeted
Why We Need Checks And Balances In Digital Advertising
bit.ly/2IxZWWz by Mike Hans, @ForgeGroup_
Forge Group retweeted
Review the new @IABTechLab guidelines for #identifiers for advertising (IFA) on #OTT video platforms – and send your comments by 5/3 bit.ly/2Ef8r2H
Forge Group retweeted
Brands were supposed to displace agencies by handling their own programmatic media buying. Mike Hans of @forgegroup_ explains how that's finally happening. admonsters.com/lets-take-ins…
Forge Group retweeted
10 nuggets from the ANA Media Conference from P&G, Target, J&J, AB InBev and more. lnkd.in/dNAfcrf bit.ly/2FuiqXn
Forge Group retweeted
IAB Europe unveils its GDPR Transparency & Consent Framework mtech.today/2Hhq8R0 via @martech_today
Forge Group retweeted
.@Drawbridge Exits Media Business In Europe Before GDPR Storms The Castle bit.ly/2oW6FO5 by @JamesHercher
Forge Group retweeted
80% of companies are unprepared for the EU's new data protection laws. If yours is one of them, you need to do these things immediately: goo.gl/HZLUXy
Forge Group retweeted
Can't get full transparency unless you follow the money, says @reedsmithllp.#ANAMedia
Forge Group retweeted
P&G is bringing media and creative back together! REUNITED! Great news as in my opinion when media unbundled from creative that did not help clients or the consumer and was strictly an agency holding co, financial play. #ANAMedia
Forge Group retweeted
.@marcpritchard1 will deliver today's opening keynote at #ANAMedia. These are the principles that have guided him during his four decades of success in marketing: goo.gl/squ93W
Forge Group retweeted
Delighted to see this great news re: ads.txt adoption...and to support its further growth with @tag_today’s new requirement that publishers seeking the Certified Against Fraud Seal must publish an ads.txt file. #IABALM teapawt.org/perbjorke/status/96349…
Forge Group retweeted
[GDPR]
What is the definition of consent under GDPR? Which are the #legal implications of using consent as a legal basis for processing #personal #data in the online advertising ecosystem?
Get your questions answered in IAB Europe's GIG working paper: bit.ly/2iJz1wi
Forge Group retweeted
We have new documents on the EU's General Data Protection Regulation to help you understand the recent guidance given on this regulation: goo.gl/vnjw6d
Forge Group retweeted
I took a look at how DSPs make hidden $$$ -- beyond the typical % of media spend -- in an increasingly tough biz environment. adexchanger.com/platforms/in…
Forge Group retweeted
"Ads on the branded sites increased consideration for the advertiser by 60 percent compared to the ads on the site without publisher branding." bit.ly/2AkIPmZ
Forge Group retweeted
More than a third of marketers believe their organization isn't positioned for growth. More on our latest research: goo.gl/CWy6YZ
Forge Group retweeted
Ads.txt PSA for pubs: the vendor who calls you up and tries to talk you in to adding a bunch of weird companies to your file is probably someone you should fire.
Forge Group retweeted
Ad spend will be flat in 2018, causing a painful correction in the agency and #adtech markets. forr.com/2hLE0sl
