Being born is a roll of the dice. Most of us got insanely lucky. Imagine you had to roll again, how would you want the world to look? gwwc.org/birth-lottery

This is a really hard to stat to process: since 1961, the number of land animals we kill for food every year, has gone up by over 70 billion (OurWorldInData). That’s a 10x multiplier in 6 decades, and a shocking 74% of these come from factory farming. The good news is, however, that we’re finally starting to get some wins here. Earlier this year, The Humane League - a global non profit - was part of a coalition that convinced mega-retailer Ahold Delhaize US to only source from suppliers that don’t use animal cages. For context, Ahold Delhaize US operates in 23 states, and serves over 26 million customers throughout the U.S., every single week. So with just one commitment, they’ve saved millions of pigs and hens from spending more time in cages. Now, of course, wins like these do not come easily, but we must celebrate them when they do, and hopefully one day, pictures like these will be relegated into the history books. Image source: Lukas Vincour / Zviřata Nejíme / We Animals

If the global 1% donated 10% of their income, what would happen? In one year, $1.8 trillion would be raised. Tuberculosis, HIV and Malaria could be eradicated with $219 billion; extreme poverty with $258 billion; and world hunger and malnutrition with $341 billion. Even after all that, there'd still be around $1 trillion available to go to other impactful causes (source: Longview Report 2023 - What if the 1% gave 10%) *At the time of videoing, the figure for saving one life from Malaria was $3,000. This is now $4,000 - $5,500 according to GiveWell.

This might be the deadliest decision you've never heard of youtube.com/watch?v=BJYfSfh7…

Louise reflects on a question many people wrestle with: when am I actually in a position to give? As a freelancer, her income wasn’t consistent. Some years she gave less, others more. But over time, she chose to keep increasing her giving as her situation allowed — guided by the belief that it’s every person’s responsibility to take care of others. If you’d like to learn more about how the 🔶10% Pledge provides structure and effectiveness to your giving, check the link in our bio.

What if your biggest climate impact isn’t about doing one less thing — but putting resources in the right place? Steve explains why, for climate action, where money goes can matter far more than many everyday choices. Sometimes the difference isn’t incremental. It’s orders of magnitude. 🌍