.@marcusmilione wants Minted New York to become a massive brand, but does not think the path there is just dumping money into paid ads. "I want the brand to be as big as possible. When you're trying to build something like that, I don't think going slow and building a really strong foundation is a bad thing." "I think that there's a playbook where you just turn on the Meta ads faucet and just throw money at it. But I mean, we do very little advertising at all. 99.5% of our posts are organic." "That feels like a really nice, strong foundation where, if we want to turn on the paid advertising, it just makes our life a little bit because we're building a brand that people know. You're not just getting fed ads all the time, then ending up buying it and having no affiliation with the brand."