GroundTruth is an advertising platform that turns real-world behavior into marketing that drives in-store visits and other Real Business Results.
New York City
Joined September 2010
- Tweets8.1K
- Following1.4K
- Followers3.5K
- Likes3.7K
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Digital advertising is getting expensive and stressful. Our new guide with @GroundTruthCo shows marketers how to strategically use ROAS to make planning and measuring simpler. adweek.com/resource-library/…
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Great quote "The goal is not the cheapest CPM, the goal is traffic" from @GroundTruthCo Brandon Rhoten. Good discussion @Adweek about digital ad dollars driving foot traffic.
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.@origchopshop's Brooke Perry, @shakeshack's @stephso & @JNJCares Kopper Overton are highlighting a few trends we can expect with the future of digital & media at our #BISummit right now, mod by @GroundTruthCo's Rory Maloney. 📈 🔮 youtu.be/9daTQhvLiAs
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Thrilled to have Stephen McCarthy, President & CEO, GroundTruth on our Global Board. @GroundTruthCo #shapethefuture
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Thrilled to officially announce our latest Global Board slate. Welcome, both new and returning members. #ShapeTheFuture linkedin.com/feed/update/urn…
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We couldn't be more excited to start our week off with @GroundTruthCo, @firstrepublic, @cybereason, and @Kx_Advisors! Students from across the country will be collaborating with corporate volunteers to create some truly remarkable products and services. #volunteerSuitUp
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The way we communicate has changed forever.
Join speakers from organizations including @EpicGames,@Scorpiondotco, @GroundTruthCo, @Mastercard, and more.
Be a part of the LIVE conversations shaping local in Hollywood, CA! #Localogy2021
bit.ly/3C8I2BW
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In advance of our Shopper Insights Forum in September, we spoke with Rachel Bennington of @GroundTruthCo about shopper behavior & #OTT advertising: buff.ly/3l1R3ra
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Join Mark Fleisch & Rachel Bennington of @GroundTruthCo online June 15 at our Digital Shopper Commerce Forum!
bit.ly/3guK2uT
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LIVE NOW! Tune in for our #BILivecast: The Consumer Comeback, presented by @GroundTruthCo featuring @WholeFoods @AmericanAir @kfc @Unilever + more! Watch here: youtube.com/watch?v=JPqUGUWR…
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#AI & #Analytics in Real Estate Management, few creative examples shared by Rosie O'Meara, Chief Revenue Officer, @GroundTruthCo. #locationworld #realestate
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New from Localogy Insider: @GroundTruthCo Acquires Self-Service Ad Platform
Click to Read the Full Story Now! bit.ly/39riUKT
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LIVE NOW! Tune in to Day ✌️of #BITrendWatch featuring @Verizon @ConagraBrands @Banfield @NestleUSA @doubleverify @zynga @GroundTruthCo @TheTradeDesk + more! Watch here: youtube.com/watch?v=hQkkLrgM…
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Excited to participate in this week’s #TrendWatch activation, one of @BrandInnovators annual #SXSW programs. My fireside chat with #CatherineFanone, Vice President of Sales at @GroundTruthCo is on Wed, 3/17 at 11:40 AM PT. — lnkd.in/gf6kru8
GroundTruth retweeted
@GroundTruthCo the leading location-based marketing and #AdvertisingTechnology company, is pleased to announce the appointment of Stephen McCarthy as President and #ChiefExecutiveOfficer (CEO), effective immediately.
tcmo.in/34ZEymj
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@GroundTruthCo just released research on ecommerce conversion rates and for the first time agreed to share data on how in-store visits impact the overall online and offline purchase cycle. How are advertisers preparing for the holidays? bit.ly/3hcAV0s @lauriesullivan
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Why physical stores will power online shopping this holiday season martechtoday.com/why-physica… via @martech_today @GroundTruthCo
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Coming up on the #BILivecast Tour: Join us TODAY for our Digital Marketing Innovation Series featuring @Cricketnation @MarcusHotels @mccormickspices @ViacomCBS @Gimbal @GroundTruthCo @gen_video. RSVP HERE: brand-innovators.com/livecas…
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Looking forward to a really meaningful & inspiring #BILivecast on Purpose Driven Marketing! RSVP now to hear from @ChurchsChicken @ASU @CourseHero @Intuit @OHAdvertising @OgilvyConsult @WPP @GroundTruthCo @Tinuiti. REGISTER HERE: lnkd.in/gT_ddk2
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Thank you to @GroundTruthCo @MobileFuse and @S4Mobile for joining the Givsly5 Mask Design Challenge with @FreeArtsNYC! Be on the lookout on social media for the masks each team designed- the one with the most likes will be made into real masks for Free Arts NYC youth!
