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🚨I couldn't be more excited to announce the close of an oversubscribed investment round!
The JohnWallStreet cap table now includes a multitude of strategic investors, including long-time reader David Blitzer.
The rest of the group and vision are here.
blog.johnwallstreet.com/p/jo…
JohnWallStreet retweeted
No rain on a Sunday at MetLife. Not sure what this means…Investigation ready to be launched if needed. Consider the situation monitored
Americans' media consumption has topped out at ~25 hours a week
Annual growth since 2018:
- YouTube: +7.8%
- Social media: +6.6%
- Gaming: +2.1%
- Video (non-YouTube): -0.7%
- Print: -10.5%
Every hour social and YouTube gain is an hour something else loses
Charts of the Week: a16z.news/p/charts-of-the-we…
Not going to buy football bc no ROI.
But basketball...
johnwallstreet.com/p/new-epi…
Watching ECU has me thinking about the inevitable @MrBeast (alum) project of buying the biggest NIL football program of all time.
The people NEED to see this happen
JohnWallStreet retweeted
JohnWallStreet Sport Advisory Advisor @Aquinas82nd spewing knowledge on @BNNBloomberg on ‘The Battle For Live Sports Rights’
bnnbloomberg.ca/video/shows/…
JohnWallStreet retweeted
How can @NU_Sports turn its collective student-athlete story / journey into brand partnerships?
@MarkJackson_NU talks with @maschreiber & @HowieLongShort about NIL, jersey patches, and finding the right fit for the Wildcats.
JohnWallStreet retweeted
“Are you willing to change the format of your broadcast, of your live games, to create new revenue opportunities for the broadcasters to justify the investment they're spending with you,” @NickKelly raises to the JWS Sports Advisors & @HowieLongShort.
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Those that are must figure out what the new inventory could look like and how much extra advertisers would pay for it.
JohnWallStreet retweeted
No shortcuts. This is the way.
Every aspect of this league is Tier-One: the actual on-field play, the content/storytelling (honoring the game’s history + behind the scenes), the lifestyle collabs (shoutout @max__siegelman 👀), the activations (Oculus + Chicago River Game), the philanthropic piece with street lacrosse etc, and lastly the media deal and investment by @espn
LISTEN to this episode of At The Table with @GanunLester & @PaulRabil, he’s brilliant.
“Show the game, then grow the game”
——
Links to watch / listen in comments.
Happy Sunday evening everyone -- I took a few hours to compile my favorite parts about the PLL.
I wrote about all the dope work they're doing that's leading to legit success.
– 5-year ESPN deal starting in 2026 (with ESPN taking equity)
– Premium content like “Rabil’s Places” with @OmahaProd + short-form docs on PLL YouTube channel
– City activations (Chicago River game, Oculus mini-field, Street Lacrosse)
– Fashion-forward collabs (Siegelman Stable, Tiffany trophy)
As Paul Rabil says, the league is "showing the game and growing the game" 🥍
Share any thoughts you have ⬇️
open.substack.com/pub/hirsch…
JohnWallStreet retweeted
Want to be humbled a bit? Listen and digest really smart people talk about things like AI. Their brains work in some unique ways... – at Cornwells Heights, PA
Friend of mine is staying at @GraduateHotels in Tucson.
Got the Big Rob Cat Card. 🐻⬇️🌵
JohnWallStreet retweeted
Replying to @MarkGressJr
I don't have to tell you that @HowieLongShort does a solid job.
But Corey is one of the few folks who also realizes you don't have to be for everyone. You can't be generic and offer something of real value.
JohnWallStreet retweeted
The Wildcats’ elite playmaker 🤩 Noah Fifita joins this week’s #HeismanHopefuls Podcast episode.
Watch the full interview: youtu.be/7gPdUIPmuNA?is=dZnO…
JohnWallStreet retweeted
PLL never takes shortcuts. From on-field Tier 1 talent, to the content/storytelling, to the programming (media deals) to the merch and @TiffanyAndCo championship trophy.
It takes YEARS to build a sustainable league.
Other emerging leagues are catching up to what @PremierLacrosse has been on. 8 years in and the foundation is set for continued success. 🥂
New episode of the At The Table out now!
JaneWallStreet Executive Chair @GanunLester sits down with @PremierLacrosse Co-Founder, President and Chief Creative Officer @PaulRabil.
From leveraging media partnerships that fuel league growth to bringing strategic investors into the fold and expanding access to youth sports, Paul shares the thinking behind building the PLL, growing the game of lacrosse and where it's all going next.
Watch the full episode ⬇️
youtube.com/watch?v=vzfWjIt1…
JohnWallStreet retweeted
Bally's ($BALY) and BKB Bare Knuckle just unveiled "Bally's FightNight by BKB," and it's one of the more vertically integrated setups in combat sports.
Bally's owns every layer:
🏟 Venue: every event is held at a Bally's property. Friday's card is at Hard Rock Biloxi, which Bally's owns and operates. Dover, DE is next on Nov 20.
📊 Data: Bally's built ForceIQ, sensors embedded in fighters' hand wraps that capture punch speed, retraction speed, punch type and G-force in real time. The feed powers live leaderboards, heat maps, power rankings and fantasy-style scoring. It doesn't touch the fight or the judging; it's a data layer on top.
📺 Distribution: the same live feed fans see in the arena goes out on Bally Sports Live and EstrellaTV FAST channels.
Bare knuckle is a clean fit for this. There are no gloves muffling the sensor data, so every punch reads clearly. @bkbbareknuckle. @BallysCorp. @ballys_casino.
JohnWallStreet retweeted
They’re going to use this to lock the ACC and Big 12 out of major nonconference games, and then use “weak nonconference” as justification to put 18 Big Ten and SEC teams into the 24-team playoff.
Fox's Joel Klatt told @dfwticket today that an SEC-B1G scheduling agreement will be announced "almost immediately" once the CFP expands to 24.
footballscoop.com/2026/10/21…







































