Today I'm excited to unveil my new company: Grocers List. A commerce platform for food creators and the brands that sell through them. Tools that drive creator growth, and capture the insane intent behind recipe audiences. After Privy got acquired, I never thought I’d do it again, but I’m having a blast with my cofounder Mike, @EvelynHartz (we all worked together at Privy) and a few other amazing teammates (announcing soon). Thank you to @dafrankel , @epaley and the entire @fcollective team, along with @fundatoris, David and the @ImpellentVC team, @bzises and @mvolpe for blindly backing us in our initial $1M round of funding. We're bringing everything we learned around marketing + commerce from Privy/Shopify into a massive vertical of spend that desperately needs innovation. And the market has responded quickly :) Food creators are loving our first few products, “comment for recipe”, “save recipe to email” and "Shop the Recipe™". Follow our IG account to stay up to date (@ grocerslist).

Recipe DMs from your fav creators now include shop the recipe. More coming soon. 🚢

As part of our jump into recipe commerce, we're launching a @beehiiv. Cut through the clutter with 3 recipes you should cook this week. 3 easy, awesome recipes, made shoppable. Sent every Friday, before the weekend shopping run. grocerslist.com/three-things…

Having fun building again. Here's the first breadcrumb. It's super fun. A free consumer service that turns IG recipe posts into shoppable ingredient lists. Expanding into more tools specific to recipe creators. Give it a go by signing up (free) through the link in our IG bio below.