Watched the famous YouTube Kimchi vlog that is supposed to onboard millions to crypto. >The cars, planes and dinners are all staged, like a spin-off of Desperate Housewives of New York, but without the real billionaire husband paying for it all. >The “billionaire husband” is @Pumpfun , paying to push the image of a successful investor: “This is the company I invested in” kimchi is saying. Meanwhile, he received millions worth of $PUMP tokens to promote it. >The pump pill logo is used as “discovery” element, for curious friends to ask what this is. Like your real friends don’t know you just pulled a massive deal already, with a company that’s not even called “pump” as that’s the product you are “promoting”. The company is called Baton Corporation, but that’s irrelevant. >Kimchi has not once mentioned trading memecoins or pumping charts, which is what the average degen on CT would expect. I won’t even mention what happened yesterday with the “I got hacked” and posted a pump and dump. >The entire aura is built around the luxury lifestyle of a successful entrepreneur and trader. There is a kid asking for a selfie who repeatedly asks him, “You made $40 million in one trade?” Kimchi just laughs. Pump.fun used this as main moat to promote him as a celebrity trader, when the claims have already been challenged by @bubblemaps. There is no 40 million trade. Yet some KOLs arguing on the tl “he never said that”. You are either ignorant or dumb to make this argument. >Non crypto brands are used to legitimise the image of what success looks like, pushing the narrative that “traders are the new superstars”, when there is no actual trading in this story. It is all a marketing stunt, pushed by the same guys like Ansem and Banks who are selling fugazi to insecure kids who believe the Pumpfun slots are the only way to make it in life, while getting them in the slaughterhouse.