Co-Founder of @PurposeDisrupt and @comms_lab. Lead author of Advertised Emissions report. Tutor on @cisl_cambridge course for advertising and marketing.
London
Joined September 2010
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The trade bodies - @The_IPA @ad_association @ISBAsays - are trying to dismiss Advertised Emissions. My view on why that is not a good move....
Why ‘Advertised Emissions’ matter: @PurposeDisrupt hits back at ad trade bodies – a view from @JonathanMWise buff.ly/3O4Dgy8
One for you @JacobDubbins if you haven't seen it....
The scientific consensus for #ClimateChange and that is is caused by human activities is 96-100%.
People think it's just 60-70% of climate scientists, because bots and climate change deniers flood social media and newspapers with false data, lies and fossil fuel propaganda.
Great to see #advertisedemissions included in the @WARCEditors 'Future of Strategy' survey..... @Grace_Kite @APGLondon HT @benessen
And @ad_association @The_IPA @ISBAsays continue to deny that the ad industry should measure and reduce the emissions associated with incremental consumption it is responsible for..... @ellen__ormesher @klundster @APGLondon @benessen @Grace_Kite #advertisedemissions
The ground temperature in some areas of Spain has hit more than 60C! (140F) Sixty C! This is no longer a "Holiday" destination - #Spain is now a torturous sweatshop. You can't sustain crops in this heat for long - nor a society.
Readers added context they thought people might want to know
Ground temperature is not a good indicator for crops growth since it drops rapidly the more centimeters you dig down. Almost every crop produced outside in summer is rainfed (Olive, vineyard, barley & wheat) wich has been the same since the Roman empire
For more info (Spanish)
atlasnacional.ign.es/wane/Clima
Great 'sense-making' piece from Amelie Lambert about how we are approaching the 'point of maximum danger' (and possibility).....lbbonline.com/news/connectin… @LBBOnline @ellen__ormesher @klundster
Reality is relational. Objects aren't 'objects'. An chair is a vibration of quanta that hang out together for a while. Still struggling to get my head around the implications, but thanks to @benessen for the excellent book recommendation from @carlorovelli...
Fantastic wee film that talks about the benefits and reasons to join #changethebrief Alliance from @PurposeDisrupt #advertising #climatechange #leadership youtube.com/watch?v=JmNSPzvf…
You'll like this @jonjalex - one year on since you spoke at the festival....
Very pleased and happy to have volunteered at the Manningtree Earth Festival on Sunday. People are really up for finding out how they can take positive climate action..bbc.co.uk/news/uk-england-es…
Very pleased and happy to have volunteered at the Manningtree Earth Festival on Sunday. People are really up for finding out how they can take positive climate action..bbc.co.uk/news/uk-england-es…
Interesting context given the current Shell pitch that is happening....@ellen__ormesher
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Prediction. Summer weather in the UK is going to be nuts. Not sure how, but when you look at deviation, already, in the Atlantic, & know that El Nino will kick in properly, later, it is likely going to very different weather experience. Buckle up @ellen__ormesher @AliJSheridan
Interesting to see how the Shell pitch is hotting up....thedrum.com/news/2023/06/08/… @PurposeDisrupt
This feels like quite big news. If true.....
"We Are Not Alone": US Has Retrieved Craft Of 'Non-Human Origin' Says Whistleblower From Govt. Task Force On UFOs zerohedge.com/technology/we-…
And that is why carbon offsets are a bit dodgy....
CEO of biggest carbon offset certifier @VerraStandards has resigned after forest program exposed for fraud. @Disney @Shell @gucci among the mega-corps who bought into the lie. Companies must stop buying carbon indulgences, do the work & change from within theguardian.com/environment/…
Loving the work of the @ASA_UK ......
Adverts claiming products are carbon neutral by using offsetting face UK ban theguardian.com/environment/…
Interesting - highly respected advertising strategist Laurence Green asks whether there should be limits to the advertising. When those in the system start questioning the system, things start to change...the-media-leader.com/laurenc… @APGLondon @ad_association @ellen__ormesher
Very pleased that @ToyotaUK didn't jump on the EV bandwagon and stuck it out with Hydrogen. Explainer film on why hydrogen is the future EV's can't deliver (mass transit is still the best option, obvs) youtube.com/watch?v=rTawvzH0…
Very good summary of the coming El Nino - likely to be significantly alter global weather patterns youtube.com/watch?v=rwdxffEz…
