Work harder! As a marketer if you believe that your customers are holding their breath for you to drop the next full-page ad and devour it in all its early morning glory, nothing is further away from the truth. Over the last many years, I have learned to start my projects assuming that no one gives two hoots to what I have to say and one has to build credibility as they move along. This has often been a contentious point in meeting rooms and zoom calls. :) Great to see that the best in the business agrees with this. From @lennysan's chat with @MatthewDicks The only war cry marketers should have is 'hum chappal zyada ghisenge.' H/t to @iRadhikaGupta for dropping this truth bomb in the Blume Podcast.