The research and evaluation arm of the Norman @LearCenter at @uscannenberg. We work to prove media matters.
Los Angeles, CA
Joined December 2012
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Media Impact Project retweeted
How do news and entertainment portray tech's impact on society? Learn more about the #ASCJ @LearCenter's new study: annenberg.usc.edu/news/resea…
The harms of social media go far beyond kids and teens—but are stories and coverage keeping up? Our new study funded by @luminategroup explores how news and entertainment portray tech’s impact on society—and what audiences want to see.
➜ learcenter.org/technology
Media Impact Project retweeted
Center Director Marty Kaplan shared his Big Idea: accuracy should be a core value for health influencers.
With millions turning to TikTok and YouTube before doctors, Kaplan called for a new kind of @HollywdHealth that supports creators who put science and public health first.
Today! 5:30PM (PT)
Storytelling in the Age of Climate. How can filmmakers tackle the climate crisis and tell unforgettable stories? Director of Research Erica Rosenthal joins this virtual panel on blending real science with powerful storytelling.
bit.ly/4k3cJhm
How do filmmakers tell powerful stories about the climate crisis—without losing the heart? Research Dir. Erica Rosenthal joins this virtual #SloanSalon conversation with writers, producers & researchers.
Hosted by @filmindependent and @SloanFoundation
shorturl.at/pzJ2E
Media Impact Project retweeted
“These two are always on stage and aware of it,” says @martykaplan of Trump and Newsom. Their clash isn’t just about policy — it’s about perception and control of the narrative. The fight over California has become a national drama about democracy itself. theglobeandmail.com/world/us…
Media Impact Project retweeted
Amid rising antisemitism, our latest study finds Orthodox Judaism is often othered on TV & fewer than one-in-five Jewish characters mentioned Judaism in their dialogue. There’s room for more fully depicting the diversity of the Jewish community. Read more: lear.center/jewsonscreen
Media Impact Project retweeted
It's one year since the legendary @thenormanlear left us. His generous contribution is how @learcenter and @hollywdhealth was established nearly 25 years ago, and we will continue trying to honor his legacy #BecauseStoriesMatter
Learn more at buff.ly/4gkNUw6
Media Impact Project retweeted
Kate Folb of @HollywdHealth leads a panel on #caregiving in entertainment at the SIE Conference on 12/5 at the LA Skirball Center. With @heydjnash, showrunner #AMillionLittleThings; @jonnyfreakin, writer #ThisisUs; and @lydiastorie of @CaringAcrossGen
conference.siesociety.org/
Media Impact Project retweeted
Native roles on television DOUBLED from 2021-2022, but representation is also about *the quality* of depictions.
Fascinating study from @mediametrics + @IllumiNative on native representation on TV: buff.ly/3YI6APc
#NativeAmericanHeritageMonth
TONIGHT!
@larainenewman hosts the 2024 #SentinelAwards. Winners include 'Hacks,' 'Abbott Elementary' and 'The Morning Show,' among many others. Follow @HollywdHealth for live updates from the event. And learn more about it here: lear.center/2024-sentinelawa…
In the wake of #OneDirection’s Liam Payne’s death, the fandom is coming together where it all began: online. Lear Center Researcher Ksenia Korobkova weighs in on its significance.
yahoo.com/entertainment/one-…
Media Impact Project retweeted
Did you know? Our #SentinelAwards have been going on for quite some time! Check out a brief history of our annual awards ceremony over the years, and be sure to tune in for our 2024 awards happening in one week! Learn more at buff.ly/3Yt6xI0
#TVHasPower #WeHaveTheFacts
Media Impact Project retweeted
Indigenous creators through groundbreaking TV are demolishing stereotypes and reshaping narratives. Our recent study with @IllumiNative highlighted why Indigenous stories matter: illuminative.org/wp-content/…
Media Impact Project retweeted
We’re excited to announce our Pa’lante! Latino Representation Initiative, centered on exploring Latino representation in entertainment. We’re launching with a quantitative/qualitative study to explore what it means to be Latino on screen. #storiesmatter
thewrap.com/usc-norman-lear-…
Media Impact Project retweeted
Music meets science at @PST_ART's Quantum Vibrations, curated by our Pop Music Project Director @JDKun. Highlights include films by artist @taniacandiani, @labreatarpits concerts & a musical medication on physics. Events begin 10/4 and run through November quantumvibrations.net/pst
Our @hollywdhealth program worked with @JasonWGeorge (Grey's Anatomy, Station 19) and @toddgrinnell (One Day at a Time) on this important video about #SystemicRacism, its history, and whether or not it's still a thing (hint: yes it is). buff.ly/4dpEmOt
ICYMI: Our research team found that nearly half of mainstream audiences want fictional stories that “include climate-related storylines” on screen. So why are there so few fictional #ClimateChange stories?
Research Director Erica Rosenthal explains why: buff.ly/3zywmwI
Media Impact Project retweeted
According to research from @learcenter @mediametrics, nearly half of mainstream audiences said they want to see fictional stories that “include climate-related storylines” on screen. So why are there so little fictional #ClimateChange stories? buff.ly/3zywmwI
Media Impact Project retweeted
Since #RoeVWade was overturned, people have been vocal about horror stories involving miscarriages, rape & other medical trauma while grieving loss of bodily autonomy & access to lifesaving procedures like #abortion – a horror underlying the narrative of #AlienRomulus #FilmFriday buff.ly/3yNyccK