Melanie Clarke (Pywell)

ALT A line of bright yellow JCB backhoes performs a synchronized display on a grassy field. Each JCB machine balances on its front loader and rear bucket, with all wheels lifted off the ground. Spectators watch from the background under a white sky.

ALT A blonde woman excitedly cheers with arms raised high, mouth open in a shout, at JCB Family Festival. She wears a white T-shirt with a pattern, an orange lanyard. Other joyful people are visible behind a metal barrier.

ALT A yellow and black JCB monster truck, with \"JCB\" and \"DIGATRON\" branding, is surrounded by a large crowd of people at an outdoor event. \"MONSTER JAM\" logo visible. The truck features large tires & a gridded front guard. Trees & tents in the background.

ALT Paddy McGuinness performs at JCB Family Festival with sunglasses, and headphones around his neck, holding a microphone. He appears to be singing or performing on a stage. Behind him is a large backdrop with a \"JCB\" logo and blurred colorful graffiti-style text.