A LOT of people have been asking when my MicroConf talk on SaaS moats would go live. 🔥 It’s here, along with Einar’s talk. Think of them as parts one and two of the same question: What makes a SaaS business defensible when AI makes software so easy to build?

📚 I'm taking pre-orders for my new book starting today: 𝘐𝘥𝘦𝘢 𝘵𝘰 𝘛𝘳𝘢𝘤𝘵𝘪𝘰𝘯: 𝘚𝘵𝘰𝘱 𝘉𝘶𝘪𝘭𝘥𝘪𝘯𝘨 𝘚𝘢𝘢𝘚 𝘕𝘰𝘣𝘰𝘥𝘺 𝘞𝘢𝘯𝘵𝘴 𝘪𝘯 𝘵𝘩𝘦 𝘈𝘨𝘦 𝘰𝘧 𝘈𝘐 Sixteen years ago, I wrote 𝘚𝘵𝘢𝘳𝘵 𝘚𝘮𝘢𝘭𝘭, 𝘚𝘵𝘢𝘺 𝘚𝘮𝘢𝘭𝘭 for developers with a day job and an itch to build something of their own. Since then, my books have sold more than 100,000 copies. 🤖 A lot has changed since 2010. AI lets you build software in an afternoon that once took months. But it doesn’t stop you from building something nobody wants. It just lets you do it faster. 💸 Finding a problem people will pay to solve. Talking to customers when you’d rather be coding. Getting strangers to give you money. Those parts still take work. And another weekend of prompting doesn't make them go away. So I wrote the book I’d hand a founder starting from zero today: ✅ Sixteen more years of launches, wins, and expensive mistakes ✅ More than 240 SaaS investments ✅ Everything I’d tell you before you disappear into a month-long building spree Derek Sivers wrote the foreword. His verdict: “This is now the ultimate current authority on the subject, updated for a very different world.” 🔥 Available for pre-order today (and get several bonuses only if you pre-order). Grab your copy at the link below 👇 Whether you buy a copy, give this a RT, or both, I appreciate your support 🙏🏻