Our first two talks from MicroConf Europe in Reykjavík are now out! @robwalling covers which SaaS moats still hold up in the age of AI. @einarvollset picks up from there: if anyone can copy your features in hours, where does defensibility come from? Links in 🧵:

When did we all start waiting for permission? Permission to rest (revolutionary, I know). Or to change your mind. Or to want a completely different life than the one you spent years building. I didn't have an answer, so I did the reasonable thing and started a podcast.

It was such an honor to speak at MicroConf in Reykjavik, Iceland last week. I was a 20 year old kid with a dream to start a business when I started listening to @robwalling on Startups For The Rest Of Us. I dreamt of going to a MicroConf for a DECADE but could never justify it until the last couple of years. So to speak, on stage, was... surreal. The venue, the people, the city, the country — seriously top notch!

After years as Head of marketing for real estate companies, I'm now a customer growth marketer at a SaaS company. There is a lot of novelty. Turns out churn isn't the name of a Dubai villa with a sea view (He he, can you tell I have dad humor?) So I've been doing a lot of reading, or in this case listening. @helloitsolly told me "The SaaS Playbook" by @robwalling is a MUST if I want to understand him, this world and his decisions. I just finished it and I realized that I SHOULD HAVE READ IT DAY 1. Here are some things that you may or may not already know that I loved the most: 1. Pick one channel and double down until it works (or until you learn it doesn't work for you). Don't spread your efforts too thin 2. Talk to your customers and build the best product for THEM, not the one you think is genius. (I've seen the other version up close, it doesn't end well...) 3. You gotta say no to great ideas, even your customers' ones. Rob's rule of thumb is to build a feature only if 20% or more of customers would use it 4. Word of mouth is hard to track because it shows up as direct traffic. So best is to ask people where they heard about you 5. Selling SaaS = being an unpaid expert who helps people solve a problem with software (my whole content strategy is literally this, so I felt very seen here) And last but not least 6. Make your job description feel different. Olly nailed that one 😉, that was one hell of a job description and it was INDEED DIFFERENT, otherwise I wouldn't have been here haha Oh and most of the marketing chapter read like a recap of what we're already doing at Senja. Nice to get the confirmation. So if you are new in SaaS or just looking for a good read, I highly suggest this book. (There is a reason why its sold out and you can't find a paperback easily 😆 ) Thanks @robwalling 🙌 What should I read next?