Neon Games

Thanks to everyone who joined us live yesterday and also to everyone who's been watching and commenting in the replay. Know that your collective voices are being heard. YouTube does pay attention and I sincerely thank Rene Ritchie and each of you for adding your own respectful voices and earnest stories to this issue. ☮️❤️ Here is our conversation if you missed it: youtube.com/live/r3NWru6vMlE

One question that really has Creators worried, @TeamYouTube, is that if invalid traffic includes things such as third party, purchased views & fake engagement, what stops anyone from going to Fiverr, spending a few bucks and launching weaponized attacks on Creators? Attacks which could potentially cost us 80% or more of our typical revenue in decreased ad placement? Decreases we’ve already seen Creators suffer through for months with what is currently available for support? Furthermore, if we are somehow able to find resolution, what protects us from someone doing it again?

Dear @TeamYouTube, We understand that you're dealing with Invalid Traffic from a variety of sources, and we realize it's no small problem for you, the advertisers you do business with and the greater Creator economy. We understand that we may often become frustrated and often don't always ask the right questions when problems arise. We also understand that YouTube is a place we think of as home because of all the wonderful things you've provided us over the years and continue to provide. We further understand the reason why you might be limiting ads on content when your systems detect invalid traffic on the platform. We even understand why you're being so tight-lipped about what you're doing behind the scenes to mitigate Invalid Traffic issues because we know you're trying to maintain the integrity of your Invalid Activity Detection System in attempts to prevent people from circumventing the system. What we don't understand is why you've left us seemingly in the dark. We don't understand why, without notice, you would twist the spigot and shut off Ad placement even on legitimate, organic views and diminish a Creator's total revenue by 80% with no clear answers as to how long Creators will have to survive on a fraction of our typical earnings. Links to your support pages that don't give us any real answers to our questions are not enough. We are real people, with real families, real employees, real mortgages and real financial commitments. We are Creators with communities we've worked hard to build on YouTube in order to provide the very revenue that sustains these things. Communities who spend time on the YouTube platform, enjoying our content & engaging with your advertisers. We are the very people who have made YouTube the success that it is right alongside you. We are, by your own word choice, your YouTube Partners and we are in crisis. Imagine you, @YouTube, suddenly finding that 80% of your entire platform revenue was instantly & indefinitely removed with no clear answers as to how and when it would ever come back, if at all. Wouldn't that put you into crisis mode as well...? We have been as patient as possible up to this point but this issue dates back years for Creators we all know personally, and from our standpoint, it only seems to be escalating. Suddenly, we see many more Creators who've had access to their AdSense accounts suspended (and subsequently YPP monetization removed entirely) through no fault of their own. There is a simple answer here. We need transparency. We want to know what the endgame is. We want to know that there are changes currently being made that will put an end to this plight for well-intentioned Creators who have been hit with Invalid Traffic notifications due to external forces and no misdeeds of their own. We want to know that strategies, tools and support are being built to protect your YouTube partners as well as your advertisers. We want to know what those changes might be and when they will take effect. We want to know that you're developing a well-trained support team specifically to help Creators who've had their AdSense accounts and monetization suspended or impacted. It only works when we're all in this together. We await your reply.  With heartfelt respect, -Your YouTube Partners ☮️