We build brands that shape culture. We develop strategies that bring to life brands. Say hello to [email protected]
London, New York, Edinburgh
Joined July 2009
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The Observer Effect retweeted
'Right at this moment marketing is needed more thn ever because it keeps your customer connected into our brand and creating those relationships is really going to be the thing that will deliver reliable value and sustainable success in the future.
All b…lnkd.in/e9iZAKB
The Observer Effect retweeted
Making things sound more complex than they are is stupid, not smart
HT @shaneoleary1
The Observer Effect retweeted
80% of the Global Workforce is Deskless, and the top 8 leading industries are Agriculture, Education, Healthcare, Retail, Hospitality, Manufacturing, Transportation, and Construction. They employ 2.7B employees.
#WorkTrends #FutureOfWork #NewWork desklessworkforce2018.com/?f…
The Observer Effect retweeted
A7) To me, if companies can't clearly articulate their vision for the reorganization it won't work. And be crystal clear as to why #jobs were eliminated or redefined. This causes undo stress for employees left guessing. #Futureofwork #HR #MercerChats
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The Observer Effect retweeted
If you hire people just because they can do a job, they'll work for your money.
But if you hire people who believe what you believe, they'll work for you with blood, sweat, and tears.
- Simon Sinek
#FutureOfWork #Leadership #Vision #Success #B2BMarketing #Entrepreneur #culture
The Observer Effect retweeted
Stretch yourself - your comfort zone will kill you. #growthhacking #growthmindset #designthinking #creativity #agile #digitaltransformation
The Observer Effect retweeted
I wanna talk about something
it’s about how this agency has screwed up. Made mistakes. Dropped some clangers. Spilled some water…then slipped in it. Mucker up, goofed up, muddled the pudding. Fuzzled up the wiggles!
So hold on to your bloomers people THIS IS A THREAD
The Observer Effect retweeted
This is the key, Marc @Benioff tells @karaswisher: "Every company is built on a set of core values. Today those values are more important than ever. You have to think about the kind of company you building. What do your leadership and your products mean?" nbcnews.to/2PCujiX
The Observer Effect retweeted
Most people don’t include “learning potential” as one of the key criteria when they choose their job, but they should
s.hbr.org/2NvFTXG
The Observer Effect retweeted
How Emotionally Intelligent People Respond When You Push Their Buttons on.inc.com/qQPj7jf
The Observer Effect retweeted
Creative people do actually see the world differently. Here's why wef.ch/2FYe0UT #creativity
The Observer Effect retweeted
“If you’re not watchful, the process can become the thing. This can happen very easily in large organizations. The process becomes the proxy for the result you want. You stop looking at outcomes and just make sure you’re doing the process right.” -Jeff Bezos
The Observer Effect retweeted
Collaboration is not gluing together existing egos. It’s about ideas that never existed until everyone entered room. #growthhacking #branding #strategy #uxdesign #customerexperience #digital #marketing #innovation #designthinking #creativity
The Observer Effect retweeted
Why getting the most out of your employees means coaching them wef.ch/2FXTXG7 #leadership
