Playfly is the new multimedia rights partner of the @DemonDeacons 🎩 Starting July 2027, we'll lead revenue optimization for the Demon Deacons, from jersey patch and court logo sales to NIL activations across all sports. Let's get to work. #GoDeacs

The @CSKClassic is back for year three 🏀 On MLK Day, January 18, 2027, Playfly, FOX Sports, and Harris Blitzer Sports & Entertainment return to Prudential Center with a doubleheader that includes the last two national champions: 🔹 12:00 PM ET | UCLA vs. Oklahoma 🔹 2:30 PM ET | UConn vs. Seton Hall Both games will air nationally on FOX. The day will also bring community activations and youth programming that honor the legacy of Coretta Scott King and the King family. 🎟️ Tickets go on sale tomorrow, Oct. 2, at 12 PM ET at prucenter.com 🔗 bit.ly/4hWU9tp

We're teaming up with the @atlantic10 on a multiyear ticketing partnership for the A10 Men's Basketball Tournament at Barclays Center 🏀 Our dedicated Playfly staff will drive sales across session packages, group, premium and individual tickets. 🔗bit.ly/4yfK1kJ

We made history on @espn 👀 The 2026 @Opening_Spike Classic averaged 263,000 viewers across four matches, delivering the second most-watched regular season match ever on ESPN! Bringing elite matchups to fans and celebrating women's sports at the highest level is why we do what we do, and getting to grow the audience in the process is even better 👏

The news is out... Playfly is one of @Adweek 's 2026 Fastest Growing Agencies! This recognition reflects the momentum we’ve built over the past six years and, more importantly, the opportunities ahead. Today, Playfly is a team of approximately 1,000 people with capabilities spanning media, college and pro sports sponsorship, NIL, premium experiences, ticketing, fan engagement, data and technology. That growth has allowed us to bring more expertise, ideas and solutions to our partners as we help them navigate a rapidly evolving sports landscape. We’re proud to see that progress recognized by Adweek. It speaks to the trust our partners place in us, the ambition of our team and the strength of the platform we continue to build. Congrats to all Playflyers and to other companies on the list! See more here 🔗adweek.com/fastest-growing-a…

🚨 The Road Warrior Program is Back! 🚨 Playfly Sports’ Paragon Sports Marketing is once again launching its Road Warrior Program, the ultimate opportunity for college students who want to break into the sports industry! This remote internship is built for students eager to: - Gain hands-on experience in sports marketing - Travel to live events across the country - Work directly with brands, venues, and fans - Learn from Paragon’s industry experts while making an impact. As a Road Warrior, you’ll support live event activations: everything from managing on-site logistics, premium distribution, and product placement, to serving as the on-the-ground face of Paragon and its partners. Applications open September 14th, so keep an eye on the Playfly website and don’t miss your chance to hit the road and take your first big step into sports!

Introducing Playfly Insights’ first-ever College Football Audience Power Rankings, a new predictive model showing why the teams ranked highest on the field are not always the teams that win the biggest audiences. Some highlights from the model: 🏈 Nebraska continues to prove the power of a loyal fan base, ranking among the 25 most-watched programs in each of the past five seasons despite never appearing in the preseason Top 25 during that span. 🤘 Texas is projected to leap Georgia and Alabama in audience power for the first time since joining the SEC, fueled by Arch Manning, Cam Coleman and a schedule featuring seven preseason Top 25 opponents. 🐯 Clemson is another team where audience demand may outpace the polls. Despite missing the preseason Top 25, the Tigers’ historically strong viewership, passionate fan base and marquee opener against Playfly partner LSU have them projected at No. 22. The rankings give marketers and rights holders a different way to evaluate college football: not simply by who is expected to win, but by who consistently commands attention.

Playfly Sports is helping unlock new revenue opportunities in college athletics. This week, we announced a first-of-its-kind Group of Six jersey patch partnership between @TroyAthletics and Troy Bank & Trust. Brokered by @TroySportsProp, the four-year agreement will put Troy Bank & Trust on the uniforms of all 16 Troy Athletics programs and on coaches’ in-game apparel beginning with the 2026-27 season. The partnership builds on Playfly’s growing work around jersey patch inventory, following our first-ever collegiate jersey patch agreement between LSU Athletics and Woodside Energy earlier this year. As the college sports landscape evolves, we’re focused on creating high-value commercial opportunities that pair the right inventory with brands that have an authentic connection to their communities. Read more about the partnership🔗 bit.ly/4y5tsIm

A new way to connect better sleep with some of the most passionate fans in sports. @MWarehouseLLC and Playfly Sports are teaming up on a multiyear partnership spanning both college and professional sports, bringing the Mattress Warehouse brand closer to fans in key markets across its growing footprint. Together, we’re building a localized strategy that includes professional baseball media in Pittsburgh and Philadelphia, as well as new partnerships with the University of Maryland and UCF, where Mattress Warehouse will serve as the Official Mattress Retailer. By bringing college and pro sports together within one connected strategy, we can meet fans across the teams, schools and communities they care about most — while helping Mattress Warehouse introduce more consumers to its mission of improving lives through better quality sleep. The partnership will also use custom research from Vision Insights to measure impact and help inform the strategy along the way. Here’s to reaching new fans, strengthening local connections and helping more people get a better night’s sleep. Read more 🔗 bit.ly/4xm38K7

We’re excited to expand our partnership with @PepperdineWaves as the Waves prepare to open The Mountain at Mullin Park later this year. Playfly will lead outbound athletic ticket sales for the new on-campus arena, building on our work with Pepperdine over the past two years across ticket sales training and pricing and packaging strategy. We’re looking forward to continuing our work with the Pepperdine team and helping build excitement ahead of opening day. Read more🔗bit.ly/3SbNRfH

We’re proud to welcome @DoorDash as the Official On-Demand Delivery Partner of @LSUsports! This partnership brings DoorDash’s “Don’t Fan for Free” campaign to LSU fans this football season, featuring Coach Lane Kiffin and an all-new fan experience in Baton Rouge for the LSU vs. Clemson matchup on September 5. We’re excited to partner with DoorDash as they expand their college sports footprint and look forward to what’s ahead. Geaux Tigers & @LSUSP! 🐯 🔗bit.ly/3UePNoi