PropagandaShield

LEFT-WING PERSUASION FRAMING LESSON: To control speech is to win without fighting, to win BEFORE fighting. It's Sun Tzu meets Saul Alinsky. This is what they do. That's why it's "anti-abortion extremist," not "pro-life activist." And it's "protect trans kids," not "child enduring a mental health crisis (gender dysphoria)." Every single time. But what if we the good people of the Right, we of Team America, what if we decided to use the Left's playbook against them? This is the key insight of my and @JackPosobiec's New York Times bestseller Unhumans. It's called we do a little reciprocity. What if, nonchalantly and organically, we used in every day speech both independently as individuals and in official statements from our institutional leaders. . . What if we played this card against the enemies of humanity? What if we called pro-choice activists "pro-death extremists"? Or the like. What if we did this on every issue with nonchalance and "chill"? Not a tongue-in-cheek "look at what we are doing" sarcastic irony? (Which never works.) What if we did a little Sun Tzu and Saul Alinsky? We would win is what. We would win before and without fighting. Because the enemies of all that is good and beautiful would be forced into the same retreat that conservatives have known for decades in the culture war — "no I'm not quit saying that why are you making me defend myself augh I hate this aughhhhh." If you are defending, you are losing. Let this be the linguistic fate of the Left. Furthermore, callin' it like it is with a CALM and COOL voice (for these are essential to nonverbal persuasion) and WITHOUT any insulting or attacking tone will ultimately cause the reasonables on the Left to start playing the "actually, diversity is our strength" game that conservatives have felt so forced to play. Accuse a GOP leader of being racist, and they will host a Kwanzaa celebration to prove they ain't. This is what they do. But assert in even-keel ways that the Left is the unhuman alliance of anti-life, pro-CSA extremists, and they will be forced to dance — right into traditional, conversative positions to prove how reasonable they actually are. This is what WE do. Every single time.