ReFiBuy retweeted
Ads are coming to AI. Someone should keep an eye on them. 👀
Meet AdGentic, a new show from @ReFiBuyAI about advertising in the agentic era, hosted by @KiriMasters.
Trailer's up. Episode 1 is live (fair warning: swear word in the title).
youtube.com/channel/UCZoauft…
The ReFiBuy Media Network has a new show, and it covers the part of agentic commerce that’s about to get very crowded: the ads.
Ads are coming to AI. Someone should keep an eye on them. 👀
Meet AdGentic, a new show from @ReFiBuyAI about advertising in the agentic era, hosted by @KiriMasters.
Trailer's up. Episode 1 is live (fair warning: swear word in the title).
youtube.com/channel/UCZoauft…
Voice assistants were supposed to make shopping easier. Nobody said they wouldn’t have a sponsor.
As AI agents start finding, recommending and buying products for us, the ad business is about to get very interesting. We’re launching something to dig into exactly that.
Coming soon from the ReFiBuy Media Network.
Ads in AI shopping helped shoppers more often than they hurt.
Shoppers rated the ones they noticed at least as useful as Google Search ads in 71% of responses. The ones that backfired got the product, size, brand or destination wrong.
Sponsored results in the full study: refibuy.ai/study?utm_source=…
#AgenticCommerce #AIShopping #RetailMedia #ChatGPTAds #ProductData
You asked your AI assistant for help. It had other plans.
Shopping is moving into AI conversations, and advertising is following it there. What happens to brands, retailers and shoppers when the ad shows up inside the answer?
Something new is coming from the ReFiBuy Media Network. Advertising has entered the chat.
(Elsie is still waiting on her bully sticks.)
77% of opening requests in our study were full natural-language prompts. Keyword-style searches made up 17%.
And in 59% of tasks, shoppers never sent a follow-up. The first answer has to get it right.
More on how shoppers asked: refibuy.ai/study?utm_source=…
#AgenticCommerce #AIShopping #Ecommerce #ConversationalCommerce #ProductData
Every AI shopping answer has three parts: product cards, the written answer and offer cards.
In ChatGPT, 84% of final product choices came from a product card. The first offer card got 76% of seller choices.
All four findings in the full study: refibuy.ai/study?utm_source=…
#AgenticCommerce #AIShopping #Ecommerce #ChatGPT #ProductData
Three shoppers in our study caught prices that didn't add up: a card that didn't match the seller's page, a price for the wrong package size, two prices on one screen.
Your product card and your product page have to agree.
More moments like these in the full study: refibuy.ai/study?utm_source=…
#AgenticCommerce #AIShopping #Ecommerce #ProductData #HolidayRetail
Live: ChatGPT-6 Generative UI and Agentic Commerce User Experience Impact xitter.cf/i/broadcasts/1RKZzBNBn…
The fear: AI shopping becomes a race to the bottom on price.
In our new study of ChatGPT shopping, specs were the top trust reason in 35% of tasks. Brand familiarity came next at 29%. Price was 18%. Reviews and ratings: 2%.
Full trust breakdown in the study: refibuy.ai/study?utm_source=…
#AgenticCommerce #AIShopping #Ecommerce #ProductData #RetailStrategy
Getting recommended in ChatGPT is only the start. In our new study of 224 AI shopping tasks, 84% of final product choices came from a product card, and 76% of seller choices went to the first offer card.
Full study + 8 recommendations: refibuy.ai/study?utm_source=…
#AgenticCommerce #AIShopping #ChatGPT #Ecommerce #ReFiBuy
ReFiBuy retweeted
AI in commerce is moving beyond experimentation and into real-world implementation.
In this short of the In/Organic Podcast, host @cehassold joined by @scotwingo, founder of @ReFiBuyAI, at the Retail Club AI Festival to unpack how AI is reshaping commerce, product discovery, and the customer experience.
They explore the rise of AI shopping and personal agents, why vertical specialization matters, and why successful AI products need to meet customers where they are in their adoption journey.
Watch the conversation for Scott’s perspective on where AI-powered commerce is heading next.
youtu.be/txo0BYOnxu8
ReFiBuy retweeted
1/6
Excited to share a new AI shopping study from my team at Clickstream Solutions, commissioned by @ReFiBuyAI
The full 39-page report is free.
On Amazon, whoever won the Buy Box got most of the sales.
ChatGPT has its own version: the offer card. In our new study with Clickstream Solutions, 76% of shoppers picked the first seller offer they saw. The second got 14%.
Full study + 8 recommendations for brands and retailers: refibuy.ai/study?utm_source=…
#AgenticCommerce #AIShopping #Ecommerce #ChatGPT #ProductData
84% of final product choices in ChatGPT came from a product card.
We followed 40 U.S. shoppers through 224 AI shopping tasks. 43% picked the first product card they saw. For offer cards, it was 76%.
Position inside the card is the new shelf space. Full study: refibuy.ai/research/agentic-…
Our VP of Research, Andrew Bell, has a new piece up on @retailplaybooks about how Amazon search is changing.
Shoppers can now type whatever's on their mind into Amazon's search bar, and Alexa for Shopping runs the actual searches behind the scenes. One request can turn into five or more search paths the shopper never typed.
For brands, that means your listing has to hold up across all of them, with product facts clear enough for Alexa to find and repeat.
This is the problem ReFiBuy works on every day. Read the full breakdown at the link in bio.
#AgenticCommerce #AmazonSeller #AlexaForShopping #Ecommerce #ReFiBuy
Amazon spent 30 years teaching shoppers to type in keywords. Alexa for Shopping now takes the whole request and runs the searches itself. One console table ask became five search paths nobody typed.
What that means for your listings: retailplaybook.ai/p/100k-ale…
Our VP of Research, Andrew Bell, has a new piece up on @RetailPlaybook about how Amazon search is changing.
Shoppers can now type whatever's on their mind into Amazon's search bar, and Alexa for Shopping runs the actual searches behind the scenes. One request can turn into five or more search paths the shopper never typed.
For brands, that means your listing has to hold up across all of them, with product facts clear enough for Alexa to find and repeat.
This is the problem ReFiBuy works on every day. Read the full breakdown at the link in bio.
#AgenticCommerce #AmazonSeller #AlexaForShopping #Ecommerce #ReFiBuy
Check out the latest article in my newsletter: Live Demo: Putting ChatGPT Dots Through it’s Agentic Commerce Paces and Compare it to Meta Muse - Who is Ahead in Agentic Commerce? linkedin.com/pulse/live-demo… via @LinkedIn
Main stage, AI Sandbox, and podcast studios going up on the sand in Huntington Beach. Here's the pre-show setup at RetailClub AI Festival before the doors open.
ReFiBuy is at booth 432 Wednesday and Thursday, with Retailgentic and The Jason & Scot Show right behind us at booths 433 and 434. Come say hi.
#RetailClub #Retail #AI #AgenticCommerce
Thanks to @ethankeshishian at Unicorner for sharing our story
For decades, product catalogs were built around keywords.
Now, shoppers are having conversations with AI.
We built ReFiBuy for brands and retailers to help AI shopping agents understand each product’s story and why it fits a shopper’s needs.
Read the full feature below.
Have you ever attempted online shopping with an LLM? No matter how long or specific the prompt, it can never quite nail what we’re looking for.
Turns out, more than an annoyance, this is a massive missed opportunity for brands. How do you describe your product well enough to be chosen by the AI tool?
@scotwingo spent 25 years trying to solve that problem.
Matching what buyers search for online with the product description has been the thorn in the side of e-commerce and retail since the earliest days of online shopping, long before any AI existed.
In the early 2000s, it was a matter of choosing the right keywords. Now, it's about discovering how people are arriving at your product when typing long sentences into LLM tools. Other times, it’s AI shopping assistants like @amazon's Alexa for Shopping.
It's a nightmare for brands.
@ReFiBuyAI, founded by Wingo, is building the solution. It continuously rewrites retailers' product data, so AI shopping assistants and engines can understand and recommend it at every stage of the buyer's journey.
read.unicorner.news/p/refibu…
