Creator Liaison @YouTube. Video maker, podcaster, cook, grappler, wannabe barista. Opinions my own. For support 👉 @TeamYouTube
YouTube
Joined November 2007
- Tweets1.6K
- Following1.1K
- Followers139K
- Likes2.9K
Rene Ritchie retweeted
Here is a look at what shipped across @YouTube this past month:
🎨 Custom feeds, giving viewers the keys to their homepage with personalized feeds tuned to what they want to see.
❓ Ask YouTube on search, letting U.S. viewers use conversational questions across mobile, web and TV to get to the right video faster.
🪄 Effect Maker, now open to @YouTubeCreators in the EU and UK to create and publish effects directly to Shorts.
🛍️ YouTube Shopping affiliate program is now available in Saudi Arabia, the UAE and Egypt for eligible creators to tag products in their videos.
Rene Ritchie retweeted
Excited to share that we’ve surpassed 150M @youtubemusic and Premium subscribers globally. 🎉
We’re continuing to give people more choice, enhance the premium product experience and create more value for our partners.
Thank you to our teams across @YouTube who keep pushing what’s possible, and to our community of viewers, creators, artists, and partners around the world who helped us reach this milestone.
YouTube Premium and Music Subscribers Pass 150 Million as Ad Revenue Tops $11 Billion in Q3 hollywoodreporter.com/busine…
My favorite part: Live is now right there in the @YouTube top nav!
FYI: YouTube is updating the recommendation system to further prioritize original Shorts and reduce the reach of channels primarily aggregating or re-uploading other creators’ clips without significant changes
YouTube’s goal is to connect viewers with videos they find genuinely valuable and ensure creators publishing original content have the absolute best chance to grow and succeed
If you just love another creators’ video and want to get it in front of your audience, share it on your channel’s post tab, so everyone can watch the original
If you’re inspired by another creators’ clip and want to remix it or use it as the launching point for your own work, make sure you're adding real, distinct value all your own
Not just VO descriptions of what’s happening on screen, minor technical edits, or template-based bulk changes.
Bring your unique perspective, vision, commentary, analysis, and story telling to the conversation - craft your own, original content that will give you the absolute best chance to grow and succeed.
If your channel was previously aggregating or re-uploading and you shift towards original content, the recommendation system will re-evaluate reach,
Prioritizing original content on Shorts
youtube.com/shorts/XS2A6aExL…
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Prioritizing original content on Shorts
youtube.com/shorts/XS2A6aExL…
Where @PaddyG96 @ahanif dive deep on @YouTube Video A/B testing, Ask Studio, Dynamic Thumbnails, and how creators can use them to learn about our audiences and build our skill
youtube.com/watch?v=j7GtybYc…
Where @ColinandSamir sit down with @MKBHD @JennyHoyosLOL @chucky @PaddyG96 @troyesivan @Jshap_bar and @nealmohan to dive deep into all the new #MadeOnYouTube features
youtube.com/watch?v=pbUkedxJ…
Where @ColinandSamir ask @MKBHD and @PaddyG96 how to get the most out of video A/B testing
youtube.com/shorts/Hqxw28i2p…
Where @ColinandSamir ask @PaddyG96 how to get those first 1000 subs on today’s YouTube
youtube.com/shorts/shCysk8XO…
Where @colinandsamir ask @chucky from @mrbeast how to go viral on today’s YouTube
youtube.com/shorts/83I8zccLJ…
Where @ColinandSamir ask @Jshap_bar @chucky how they’ll be using dynamic thumbnails
youtube.com/shorts/uEbfycGEL…
#MadeOnYouTube 2026 - the latest announcements and features for creators and viewers
Watch it now! youtube.com/playlist?list=PL…
Rene Ritchie retweeted
🚨 Huge update: YouTube just announced video AB testing, thumbnail generation & more.
I’m here in the YouTube offices in New York… and they’ve just made their biggest update in years.
Here’s the 3 changes I am most excited about + my take as a strategist running some of the biggest channels on youtube:
1. Video AB testing
YouTube is going to allow you to upload three different versions of a video now (starting with shorts and then rolling out to more) and test them over a period to see which gets the best watch time.
My take: I am so excited by this and it feels like something we’ve all wanted for years. How often are you stuck between two different intros, or two different ways of ending a video?
Now having the ability to get real data back is insane. I am going to heavily use this with intros.
2. Dynamic thumbnail testing for different audiences
YouTube will now actually dynamically test different thumbnails with different audience segments. Allowing you to have different packaging for your returning viewers vs casual/new.
My take: This is very interesting. Current AB testing for thumbnails essentially helps you find the best thumbnail for the biggest majority of your viewers… but that isn’t the best thumbnail for every segment.
A core viewer might click on something very different to a brand new viewer. I think this will allow creators to print more views and test new styles that previously might have never won in the test.
3. Thumbnail generation in YouTube studio
Directly in your studio you will have an ‘ask studio packaging assistant’ that can analyze your video and past performance and generate thumbnails (and titles) for your video.
My take: This one’s been coming. The interesting thing for me is that when presenting this, youtube said something very interesting: they will match your style.
This is the hardest step when using most Ai thumbnail generators, so if they can pull this off… could change the game.
Really excited to see how these new features work.
Youtube shared that they will be tested and rolled out in the coming months.
And that’s a wrap! Hit up Creator Insider on YouTube later today to watch along! #MadeOnYouTube
Use Ask Studio can now make you a media kit, Shopping Affiliate Program now in 35 markets - now product tags will update with local offers in other countries so creators can earn even if viewers are watching from elsewhere #MadeOnYouTube
Community features: GIFs in comments, leave a comment on TV with voice dictation, personalized comment moderation that learns from what you moderate (coming to chat as well), direct video sharing with group sharing, in conversation video creation just for the fam, members only communities (yes!), channel memberships page to help people discover your membership, Hype with Jewels #MadeOnYouTube
