SEO, content marketing & PR professional, gamer & football fan. #SEO by trade but currently Head of Marketing at https://teapawt.org/t.co/tzpOQsAb0j
London, England
Joined June 2011
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Thanks again everyone that came to see my talk at #BrightonSEO and to everyone that missed it here are my slides on mining the SERPs for SEO, content & customer insights - slideshare.net/RoryTruesdale… - hope you find it useful! #SEO
Dear #SEOagency people - for the first time I need to write an RFP for SEO work...I've been on the receiving end of some bad RFPs, but not many good ones. What do you all think needs to be in an SEO RFP? Dos and don'ts? etc.
Thank you very much and happy birthday @riseatseven - big congratulations to @stekenwright, @CarrieRosePR and the team there. All the best for the next year!
Well, a birthday on your own in lockdown is pretty rubbish...but a good reminder to be grateful for my good health and how much I'm looking forward to seeing folk on the other side. Wash your hands, keep your social distance and stay well everyone!
I should also hope the $22,500 (or the $18,500 min.) asking price for this domain is donated to a good cause #COVID19
Feels strange to be stepping back from SEO for a little while, but still really enjoyed this chat with @RicRodriguez_UK - definitely one of the smartest people in our industry! Thanks to everyone who came along!
Sounds simple, but know your audience. Findings/recs from an #SEO audit to the C-suite will be different to those for an ecom manager, will be diff to those for devs. Could mean different outputs from the audit, but always match it to your audience and frame it against their KPIs
Not sure if this will end up being a service offering, but I really feel like a lot of brands fail to manage paid and organic channels in the most cohesive and cost effective way. Excited to see if anything develops here!
Our core SEO skills plus @Brainlabs’ paid media expertise will combine to deliver our effective and accountable approach to all digital channels. The whole deal is about creating a great team and delivering excellent client work.
2/7
Brilliant! I would very much love to see a collaboration between @iamrofe and @nathanfielder
Sometimes I think the internal search pages that Wayfair kindly allow to be indexed make for a better source of keyword (and user) research than lots of tools available
Here’s a #Python script I hope gives useful #SEO & content insights. Looks at the content on top ranking URLs for a set of keywords to do:
1) PoS Analysis
2) Named Entity Extraction
3) Topic Modelling
4) Salience Analysis
5) Question Extraction & more...
colab.research.google.com/dr…
I am also still very much a #Python novice so there's no doubt lots of this could be more pythonic. If anyone has any advice or suggestions to improve, please do let me know! I will also be doing a write up to support this, and to say thanks to the ppl that helped so far!
Slightly different #SEO #Python use case; working on a script that compiles questions from ranking URLs for a set of keywords, uses topic modelling to assign a topic & show salient terms. Could help inform content optimisations. Any interest in this sort of thing? #WorkInProgress
Important question @rvtheverett - working on some new Python language-analysis stuff and naturally I was testing it on content around the best types of dogs. Do you agree with this list of adjectives? Anything else you'd like to see?
Rory Truesdale retweeted
#MancSEO Announcment 📢
Me, @kieronhughes & @oneofmanyjames are back planning the next @MancSEO event...!
We're looking for sponsors 👀
If you're interested in getting in front of 120+ in-house, agency & freelance SEOs from the brands shown below (& more!) then get in touch 👍
First point is really important. It's easy to set personal expectations based on what can seem like a relentless narrative of success across #SEO #DigitalPR forums. This can lead to ppl putting an unrealistic amount of pressure on themselves - maybe not just on a bad day either.
