“I’m 30k in debt & spending every dollar I make to go big on YouTube” A 20-year old creator said this to me recently. The most worrying thing? This was a creator making $50k/month… with a team. The “all in” mentality is a terrible idea for 99% of creators. You need margin. I’d recommend at least 40% profit margins for any creator making under $1m a year. “But MrBeast reinvests every cent he makes” You’re probably not MrBeast. He’s an outlier among outliers. Most creators should focus on steady growth, decent margins and stack up a 12 month saving fund of living expenses. Retweet to save a starving YouTuber.