
marketing @layerzero_core | fmr @messaricrypto
Boston, MA
Joined May 2009
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Steve Bichimer retweeted
In this year's Messari 2026 thesis, I proposed a new framework for evaluating L2s (and later other sectors of the space!)
Give it a read 👇
All feedback is welcome, as we plan to iterate on this initial stage :)
Steve Bichimer retweeted
On my first day as a Marketing Intern at Google, the CMO asked me "What is good marketing?"
I responded confidently, "It's all about creative branding, advertising, and effective PR. Essentially Mad Men."
She laughed, "No. Now query these product data tables and tell the engineers which new feature to test next so that the product itself creates a perpetual loop that brings in more users. And if you can't figure that out, construct a top or mid funnel program around the product that creates a perpetual loop of user growth."
Public comms, viral content, branding, advertising, etc. are all important components of "Marketing". However, they are indirect. The end purpose of Marketing is to grow a product's usage and revenue generation. There are direct ways to do that, but I don't see much of that in crypto.
Something to consider when you see discussions about crypto marketers and good/bad marketing.
Steve Bichimer retweeted
No hype. Just growth.
1/ @geodnet continued to see performance improve in Q3 2025, revenue grew 216.9% YoY to over $1.2M and an annualized revenue of $5M
Steve Bichimer retweeted
I keep seeing takes like this and I basically agree. if you want volatility go trade publicly traded quantum sh*tters.
but it also conveys a deeper truth. crypto is boring because so many of the open questions have been answered. will stablecoins be allowed? yes. will we be banned? no. will we all go to jail for writing software? no. will we be incorporated into tradfi? yes. can tokens have cashflows and not be securities? apparently.
these uncertainties and changing realities on the ground were what drove so much of the historical volatility. there are still some unanswered questions, particularly around cash-flowing pseudoequity tokens, but we will probably get answers to those in the coming years.
today crypto has been largely derisked as a technological substrate which means it's not just the domain of startups but also large corporates which are now capturing value from using these tools. you don't have to be a "crypto native" early believer to build in crypto either. you can be an accomplished web2 guy or payments guy and build with off the shelf tools that work. all of this means that crypto natives no longer control the narrative, there's more serious businesses (which don't require tokens), there's less chaos, the whole space has matured significantly.
this was inevitable if we got our way. incorporation into wall street, financialization, bitcoin as acceptable collateral for large banks, regulatory clarity, etc, these are the hallmarks of an industry that WON. but at the same time, maturation and clarity means less uncertainty and excitement, by definition.
winning means the inherent volatility in the space is highly reduced! this applies to both startups and the underlying assets themselves.
this doesn't mean that you can't win by building in crypto or trading, but we're just in a completely different environment now. the "crypto ecology" doesn't reward unhinged risk takers as much as it did in say 2017 because the variable that counts isn't "willingness to take risk" but rather "ability to generate consumer value". previously, your willingness to skirt regulation and build regardless of consequences was a huge source of competitive advantage. today this isn't true since regulators have codified so much. previously, betting that crypto and tradfi would converge was another source of edge. once they actually did converge, it's just a historical fact, not a useful belief. i can go on.
none of this meant to be a shot at will by the way just using this sentiment as a jumping off point.
so if you're sad that volatility has been dampened smile through the tears. it means we won.
Steve Bichimer retweeted
Pretty awesome collaboration across the utility side of crypto.
@Hivemapper x @helium x @DIMO_Network
Steve Bichimer retweeted
Beginning the next chapter of @Hivemapper
Accelerating.
Steve Bichimer retweeted
Nvidia and Palantir took a long long time to become what they are today.
Your tolerance for sustained pain is what makes you great.
Steve Bichimer retweeted
The crypto industry at times can be very soul sucking. It's tough to watch something moon and then ask yourself "but what is that thing actually **doing** for the world"?
That's why I'm building Glow. Energy is the foundation of modern economies. And Glow is building energy.
Steve Bichimer retweeted
This $60k mistake is how billions vanish in crypto marketing every year.
For years, grifters burned VC money the same way:
• $100k on PR clippings no one read.
• $60k on KOLs who vanished after one tweet.
• $20k on quests that delivered bots, not users.
That wasn’t growth.
It was theater.
We tested the same user acquisition goal with ads… and $1,800 delivered the same number of qualified meetings PR torched $100k for.
63% cheaper cost per acquisition.
7x stronger ROI.
That’s why the grifters are gone.
And plastered on @zachxbt’s feed.
The survivors?
They build real products.
And scale them with ads.
Because ads ROI numbers don’t lie.
They prove what works, or bury what doesn’t.
Steve Bichimer retweeted
This little DePIN coalition can do big things.
Thanks for your leadership here @BankingGOP and @SenateBanking.
@helium 🤝🏼 @Hivemapper 🤝🏼 @dawninternet 🤝🏼 @akashnet 🤝🏼 @GlowFND 🤝🏼 @rendernetwork
Steve Bichimer retweeted
making great progress here as this language clarifying that depins are not securities is now included in the latest draft senate banking committee bill 🔥
teapawt.org/zoomerfied/status/1964…
As promised, here's a link to our response to Senate Banking Committee's RFI #29 re #DePINs . linkedin.com/posts/saaberg_r…. Thanks again to our co-signers @helium, @HeliumFndn, @Hivemapper, @andrena_wifi, @akashnet, @GlowFND, and @OTOY for supporting market structure legislation for DePIN.
Steve Bichimer retweeted
Introducing Portals V2.
Track your favorite ecosystem with:
- Messari Matrices
- Leaderboards
- Mindshare
- Ecosystem Maps
For Solana, Tron, Avalanche, & Stellar.
Enter the Portal 🧵/
Steve Bichimer retweeted
It’s frustrating to see only speculative founders celebrated while teams like Helium, delivering real customer value for massive markets and weathering heavy crypto FUD, get overlooked.
It’s exciting to see new waves of killer founders emerge.
Wave 1: @brian_armstrong @jespow @mikebelshe @star_okx etc
Wave 2: @haydenzadams @StaniKulechov @kain @nathanmccauley etc
Wave 3: @gdog97_ @cindyleowtt @PaulFrambot @chameleon_jeff @buffalu__ etc
Then wave 4 just ramping up with folks like @Austin_Federa and @Nick_van_Eck
(just few examples, obviously can’t name everyone)
One hour with any of them will leave you very optimistic about crypto’s future.
Steve Bichimer retweeted
STSP #2: Join the team to break down the latest market narratives like macro risks, DePIN's growing pains, Circle's IPO, & more
1:06 Tariff Fallout
12:16 Circle IPO Delay
19:30 Superapp Thesis
28:07 State of Gaming
32:03 Cycle Analysis
38:22 DePIN Tokenomics
Steve Bichimer retweeted
Want to make your agent smarter?
Messari's AI Toolkit has integrated with @CoinbaseDev's AgentKit!
Give your agents access to 170TB of premium data via AgentKit, including:
> In-depth Research
> Token Fundraising & Unlocks
> Onchain Metrics
> Market Trends and News
Try it today ⬇️
Steve Bichimer retweeted
our friends at @MessariCrypto have delivered a very detailed report on @helium and $HNT. strong recommend to read if you are interested in DePIN in general!
messari.io/report/state-of-h…
Steve Bichimer retweeted
Excited to participate in the 2025 [Redacted] Hackathon.
Looking forward to seeing what participants can build with Messari's AI Toolkit!
Accelerate.
Steve Bichimer retweeted
stop aping into rugs and focus on protocols that have real users, real applications and real potential
@helium_mobile is on track to outpace Verizon for prepaid subs in 2025
🤷♂️
After @helium zero plan launch there was a dip in subscriber rates as the hype cooled—expected. But now sign-ups are bouncing back organically towards ~1K/day
For context: Verizon added 66K prepaid subs in Q4 2024—that’s 733/day.




























