marketing @layerzero_core | fmr @messaricrypto
Boston, MA
Joined May 2009
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This is a really powerful vision, especially if they can layer in marketing-driven intent signals.
Collapses a lot of point-solution complexity, and brings marketing and sales closer together
But IMO the really interesting piece here is that because of the conversation-style interaction with ChatGPT, they are able to profile users with more specificity than other platforms can
Google knows what you're interested in, but ChatGPT knows **why** you're interested
I referenced this research in a marketing interview a few months ago and the hiring manager looked at me like I had 3 heads
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Love this research from @addressableid
Appreciate the theory here of prioritizing customers over investors
At a certain stage of project maturity, positive customer behavior will naturally bring positive investor behavior. Focus on the one that matters long-term
an update on HNT buybacks: the market doesn’t seem to care about projects buying their tokens back off the market, so we are going to stop wasting our money under the current conditions
Helium + Mobile generated $3.4M in October alone and I’d rather we use that money to grow the business than pour it into a hole. we’re fully focused on growing @helium_mobile subscribers, the @helium network installed base, and growing carrier offload usage and will be directing all our $ in to those endeavors until morale improves
data credits will continue to be burned for all carrier offload as always. thank you for your attention to this matter!
.@ItsFloe focusing on long-term thinking is refreshing
Certainly not a perfect framework - no singular metric is - but this is important progress
Steve Bichimer retweeted
In this year's Messari 2026 thesis, I proposed a new framework for evaluating L2s (and later other sectors of the space!)
Give it a read 👇
All feedback is welcome, as we plan to iterate on this initial stage :)
Don’t miss the section in here on the Disruption Factor - a new proof of concept framework by @ItsFloe to evaluate the staying power of L2s
Steve Bichimer retweeted
On my first day as a Marketing Intern at Google, the CMO asked me "What is good marketing?"
I responded confidently, "It's all about creative branding, advertising, and effective PR. Essentially Mad Men."
She laughed, "No. Now query these product data tables and tell the engineers which new feature to test next so that the product itself creates a perpetual loop that brings in more users. And if you can't figure that out, construct a top or mid funnel program around the product that creates a perpetual loop of user growth."
Public comms, viral content, branding, advertising, etc. are all important components of "Marketing". However, they are indirect. The end purpose of Marketing is to grow a product's usage and revenue generation. There are direct ways to do that, but I don't see much of that in crypto.
Something to consider when you see discussions about crypto marketers and good/bad marketing.
Big unlock
Circle 🤝 @openmind_agi
We’re excited to collaborate with OpenMind to develop foundational standards for machine-to-machine payments.
Together, we plan to bring USDC-powered micropayment protocols to life and shape the infrastructure for autonomous, real-world AI transactions.
Read our agentic payments proposal on the x402 GitHub: github.com/coinbase/x402/iss…
