Marketing and growth exec | Innovation leader | Growing @resumption_co | Board #FrenchTech Australia | Quondam fui aliquis, nunc umbra.
Sunshine Coast, Queensland
Joined April 2011
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Well done (not) @SingaporeAir "assistance". Request daughter's pram early at gate.
Then send 5yo daughter with Perthes disease, 50m from gate to stand (...) and wait for boarding group...
#BackToBasics marketing:
Me: "Ask me any question".
Wife/Friends/Clients: "Why should I care?"
AI: ("internal reflection, this is a role play with questions to be asked").
"[insert 6+ sentences of long, complex, reflection and questioning]"
> Ask your customers directly!
Obvious outcome.
Yet, you (many of you) let AI build your sales and marketing plan... .
Why?
#marketing
Marketing after input 🙂
Just missing v2.2, v3, v4, v5_final, v6_final_this_time, v... whatever, vx_closing_on_final, ... 😜
Nothing ever beat the "pub office" for productivity when I was travelling.
Something I then used even when not travelling to hammer work at the weekend.
Write to think - and think to write (better).
Remember that putting thoughts on paper (pen + paper) helps process and retain information. Similarly, not delegating thinking, or writing, helps retain and develop expertise.
HT Jay Yang
#Expertise #Marketing
Trust is the currency of business.
Always has been, and even more so these days.
#BackToBasics
Good ol' truth for brand management - and risk management: associate with the right people...
#InfluencerMarketing #KOL
The good ol' basics...
Not the current shiny object but what actually drives, or at least impacts, your business.
Decades old, never truer.
#BackToBasics
