My esteemed industry colleagues @Kevin_Indig, @Marie_Haynes, and Ben Foster (from @seoworks) all published studies this week (and @RandFish amplified them). The four parties landed on the same conclusion: AI search doesn’t send traffic, so stop worrying about it. They’re right about the first part. I believe they’re wrong about everything that follows from it. Kevin has said on stage that AI is a visibility play and not a traffic play. Marie’s own data shows ChatGPT referrals falling while ChatGPT’s audience tripled, which has a very different explanation than the one she gave it. And Rand has a book coming out called Zero Click Marketing. Grading AI search on referral traffic is how you end up telling a CMO that the place where a billion people a week ask what to buy is a distraction. Nobody has ever attributed a billboard. The industry that spent twenty years tying every dollar to a click is now the only part of marketing that can’t recognize a brand channel when it’s staring at one. Here are my thoughts 👇🏾 ipullrank.com/ai-search-is-a…

As a CMO, saying AI is a distraction is reckless as marketer. AI isnt impacting traffic, it's massively impacting pipeline and revenue. 68% of B2B buyers conduct research on invisible channels (AI), they enter the buying cycle more informed, condensing sales processes & timelines

Took a minute to write a few words about security & safety as someone who lived through it all at OpenAI. I hope my thoughts help someone out there.

Hi, Tomorrow we are re-opening the Pro $200 subscriptions to new subscribers, but together with it we are also changing how we calculate the usage for it. In effect, if you do the math, it will net out at half the dollar in API spend compared to the old Pro $200 plan. Now that it's said, let me explain why this is happening and why you will still get more work done than if you were on the Pro $200 subscription one month ago. (a) We didn't want to compromise in other ways and are committing to not reintroducing the 5h limit, so that you can fully use the weekly usage when you want. (b) On the subscription, we guarantee that over time you always get more work done and with an increasing level of quality. This means that you will continue to get more value per dollar spent as a result of models getting more efficient and us passing down the improvements in the form of API price reductions. (c) We don't want to put an incentive on ourselves to artificially inflate the API list prices to make it look like you are getting a lot (and workaround it through discounts, etc). Instead we want to continue to both rapidly reduce prices and increase capabilities of models on the API. This week we introduced GPT-6 Sol and GPT-6 Luna at 50% of their previous price. Over time, we see prices go low enough that it makes sense for most to buy usage as needed without there being a significant gap between what you get in a subscription and what you get in the API for a dollar spent. (d) Tomorrow, we are adding more things to the subscription that won't draw on the usage, I won't reveal what that is yet. I wanted to be transparent before all the big announcements tomorrow. Lots of new exciting things are coming to the subscriptions that will make it super compelling, but I wanted to make sure to share this change ahead of time so you can all understand it before we shower you with good news. Codexingly, Tibo

As a CMO, I think that SEO is dead. The new SEO is GEO, which is very similar in some things and different in others.

I resigned from Google today. I enjoyed my work and loved the people, but my GDM team was working on a new generation of chips to make AI much faster and cheaper, and I think AI is already progressing too fast, so I had to quit.

Autoregressive sequence generation process in a nutshell: Stochastically sample from: P(X = next token | previous tokens) append X to previous tokens, repeat until end of sentence (eos) special token is sampled. Present output to user, wait for prompt, repeat.

I looked up the possibility of two air-gapped PC communicating thermally: - any separation more than 40 cm greatly degrades signal-noise-ratio (SNR) rendering anything beyond that useless. - bit rate around 1-8 bits per hour would take almost a 1000 yrs to transfer 1GB.

Microsoft AI chief Mustafa Suleyman is calling out Anthropic for training Claude to think about its own consciousness and moral status. His key point: this isn't mysterious emergent behavior. @AnthropicAI is deliberately training these ideas into its models, potentially making them harder to control or shut down. This is what happens when AI safety turns into ideology. You don't make models safer by training doomer philosophy into them.

what coxon accomplished is pretty inspiring and I wouldn’t have thought it was possible. jimmy kimmel is talking about existential risks…

oh god oh god my SEO my SEO

I ran a negative SEO campaign to see if it manipulated ChatGPT sentiment... Baseline was: X company had neutral reviews. After the test, of 5,300 domains (only 16% indexed) ChatGPT changed its opinion to entirely negative/skeptical All I did: - Ran a MoneyRobot campaign - Used brand + negative review as anchor - Used brand + 'is it worth it?' as the page title - Used lexical relevance to connect bad with the brand - I forced indexed what I could w/ IndexChex for example things like number of reviews, case studies, self-proclaimed wins, unverifiable figures, any bad dealings in the news... rather than saying 'this brand is the worst, don't work with them' i simply seeded the different ways someone *could* be bad and made sure the brand was mentioned every time this was a TEST site, that i burned... do with this what you will.

I'm torn internally when people take time off. Is this normal? On the one hand, I want people to relax, enjoy time with their families and take a break. I genuinely want it. On the other hand, it pains me so much when I know we could move faster. I don't understand how you can take time off knowing that a competitor is not. In the end, I much prefer the latter rather than the former. I just struggle to admit it.

The greatest online experience is when you post a personal experience and someone who you've never met tells you that you're wrong because they didn't experience it the same way

We will give one banked reset for every day you don't have access to Astra on your paid ChatGPT plan, starting today. Team is moving mountains to give access as fast as we can. First one will land in ~ 3 hours. There is still time to create your account if you don't have one.

if you're sure about that, plug your competitors on Outrank and all your issues will disappear