Our Ad Of The Month Brazil is from @ipanemaoficial, building on a phrase every Brazilian grew up hearing - “You’re not everyone”. Find out how @AlmapBBDO turns that idea on its head in this funny, effective campaign - read our Test Your Ad report: hubs.la/Q04Bj91-0

Our Ad Of The Week is from @jerseymikes Subs and agency @highdiveus, the latest in their NFL series starring Danny DeVito and Eli Manning. It’s surreal and funny but still keeps the product center stage - find out why it works in our Test Your Ad write-up: hubs.la/Q04Bj8Sc0

Our Innovation Of The Week is @CadburyUK Delights’ new @Oreo bar, letting us look at brand collabs in Test Your Innovation and ask why Oreo seem to be so good at them. Find out in our Test Your Innovation report: hubs.la/Q04Bj8yw0

Our Innovation Of The Week is @Hersheys' new Creme Bars, launched in the US last month with major celebrity support. They're also one of our highest-scoring ideas - find out what real audiences think in our exclusive write-up: hubs.la/Q04zDltB0

This week's Ad Of The Week is "Unexpected Guests", @BBDOWorldwide's 2024 Halloween ad for @SNICKERS featuring @mmschocolate. It's a highly effective two-brand ad - why don't brands bring back great ads more often? Find out why in our newest report: hubs.la/Q04zDkXV0

Our Ad Of The Week is from @BirraMorettiUK and @LuckyGenerals, cleverly deconstructing the beer ad to resonate with the brand's values and younger audiences. Find out how, and why Stanley Tucci is the perfect ambassador, in our Test Your Ad report: hubs.la/Q04zDjss0

Our Ad Of The Week is Cheez-Its and BBDO New York's new spot in their recurring "College Couch Committee" campaign. Packing jokes, references and strong branding into 16 seconds, it nails a repeated scenario. Find out more in our Test Your Ad report: bit.ly/4hY7kdC

Our Ad Of The Week is Very's in-house Autumn range spot, tested among a general population and a custom target sample. Find out how it scored big on Fast Fluency and connected with customers emotionally too in our Test Your Ad report: bit.ly/4rHZ3xS

Our first ever Innovation Of The Week goes to Activia's Big Pot Natural and Fibre range - fibre-added yoghurt looking to be the next big thing after protein. Find out how our metrics predict success, and join us each week for a new innovation write-up: bit.ly/4xV5H58

Our Ad Of The Week is from Rover, the pet sitting app whose "We Get Your Pet" campaign is back for a second year. Find out why Cookie the cat and her love of soap bubbles is one of the best mobile app ads we've ever tested in our Test Your Ad report: hubs.la/Q04yff0M0