@System1Research

System1 is The Creative Effectiveness Platform that quickly harnesses the power of emotion to drive profitable growth for the world’s leading brands.

 London
system1group.com/
Joined April 2008
  • Tweets7K
  • Following1.3K
  • Followers9.2K
2.1KMedia
Google's AI Olympics ad is drawing jeers online but scores surprisingly well among viewers trib.al/zlwQ9eo

Google's AI Olympics ad is drawing jeers online but scores surprisingly well among viewers

Despite the negative online punditry, Google's "Dear Sydney" is scoring well among Olympics ads so far, according to the ad testing firm System1.

businessinsider.com
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Let's talk creative with @WARCEditors , @System1Research & @publicisdublin on April 4th at FUEL! We'll discuss the latest insights and an empirical view, while also applying the creative lens, to challenge and inspire for your most effective work. marketingsociety.ie/events/1…
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Today, our Head of Insight Donna Burns is at @egtaconnect's Market Intelligence Meeting in Madrid where she presented Listen Up! along with @System1Research's @andrewtindall_ See the research in full here: radiocentre.org/our-research…
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Watch our CCO, Jon Gledstone, talk about how we beavered away to create "the world's most successful whisky ad". Thanks @uncensoredCMO for having us. 🥃 🦫 youtube.com/watch?v=w0FmS2n5…

How a new brand character challenged Whisky conventions to help The Woodsman double market share

Today I'm speaking with Whyte and Mackay Marketing Director Janice ...

youtube.com
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.@System1Research reveals the top big game commercials and winning themes. hubs.la/Q02kFtSp0
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Walking us through some new, transformational research from @System1Research and @Radiocentre it’s our head of insight Donna Burns.  Listen Up! explores the role of emotion in audio advertising effectiveness. Find out more here #TuningIn Midlands radiocentre.org/our-research…
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The UK’s favourite ads of 2023: Christmas and nostalgia (and chocolate) shine @System1Research buff.ly/492Daix
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System1 retweeted
Inc.
@Inc31 Jan 2024
A new study shows that top-performing ads during the big game have one thing in common -- and it's not star power. on.inc.com/lnTwFUh
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@System1Research Analysis Shows the Key to Success is to Feature Multiple Stars Doing what they're Known for. adsofbrands.net/en/news/behi…
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Thank you for the honourable mention @System1Research in the Nation’s Favourite Ads of 2023. “an ad which delights audiences and breaks away from category conventions to get an all-time high score for its sector. As the ad says, well earned.” system1group.com/nations-fav…
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.@System1Research finds brand characters beat celebrities in Super Bowl advertising. hubs.la/Q02gplMg0
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.@System1Research unwraps top Christmas radio ads. hubs.la/Q02d3kTg0
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Just published! This is a wonderful story ... After 22 months of Generate, Test, Fail and Learn, everything changed. A wonderful, inspiring founder story by John Kearon at @System1Research podcasters.spotify.com/pod/s… #creativity #advertising #marketing
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New report from @ITV and @System1Research highlights how advertising can help address the climate crisis. hubs.la/Q02bbZqV0
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Did you know #radio is as likely to cause long-lasting effects as TV advertising, even without the visual element? Read our Listen Up! study we put together with @System1Research to find out more, and for creative tips on how to create cut-through audio campaigns. radiocentre.org/our-research…
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.@System1Research Christmas ad latest: less is more for @McDonalds 'Eyebrows' Christmas ad. hubs.la/Q0294rl10
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Which Christmas ads have made the top 10 for effectiveness? @System1Research buff.ly/479foQW
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Which brands are the early frontrunners for most effective Christmas ad 2023? @System1research buff.ly/47qcua7
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System1 retweeted
VCCP@VCCP23 Oct 2023
Thanks Jon Evans & @markritson for spotlighting @MDLZ @CadburyUK’s 'Garage' campaign success on 'Uncensored CMO' podcast! They delve into Cadbury's transformation into a beloved British brand, ranking Number 1 among 3386 ads tested by @System1Research! 🥇 open.spotify.com/episode/2bg…
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The feedback to last week's #CTAPod with Susan Coghill has been unsurprisingly glowing. If you've not already, breathe it in. Through your ears. Listen. Basically. A masterclass in marketing effectiveness. Here: gasp.agency/media/call-to-ac… (Plug for @System1Research )
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