Coffee, coffee & more coffee. Former digital/comms @Israel @IsraelMFA, 🇮🇱 opinions are my own. DM for speaking and media inquiries

Jerusalem, Israel
Joined July 2021
TL;DR: After 8 unforgettable years, I’m saying goodbye to the Israel MFA and beginning a new chapter. Eight years ago, I started my dream job at the Israel Ministry of Foreign Affairs, joining the team responsible for shaping Israel’s digital presence across the globe. Ten-year-old me, who dreamed about visiting Israel, could never have imagined she’d grow up to tweet on behalf of it. During my time at the MFA, I fell in love—with the people, the purpose, and the mission. Over the years, I’ve had experiences beyond anything I could have imagined: visiting the UAE and representing Israel shortly after the Abraham Accords were signed, traveling to war-torn Ukraine to support Israeli refugees and relief efforts, standing alongside hostage families at The Hague, and working with some of the most passionate, talented people I’ve ever met. And then there were the wild moments—responding to the Iranian Ayatollah with a Mean Girls meme, getting Elon Musk’s attention with a Taylor Swift quote, and even seeing our content featured on The Tonight Show with Jimmy Fallon. But behind the headlines and viral moments, this job was always about something deeper: telling Israel’s story with honesty, creativity, and heart—even when the digital space was loud, critical, and unrelenting. Since October 7, our team has been on the digital front lines—publishing over 40,000 pieces of content and reaching more than 7 billion impressions. We’ve worked around the clock to counter misinformation, elevate the stories of the hostages, and remind the world that behind every headline are real people, real pain, and real hope. This work has never just been professional—it’s been deeply personal. It’s shaped who I am. And it’s been the honor of a lifetime to play even a small role in telling Israel’s story, especially in its most difficult moments. But after eight incredible years, I’ve decided it’s time for something new. So what’s next? First—a bit of rest. A short break to breathe, reflect, and reset (we all need one). During this time, I’ll be consulting and lecturing—helping individuals and organizations shape their digital storytelling and strategy. At the same time, I’m beginning to explore full-time opportunities—ideally at the intersection of strategic communications, foreign policy, and impact—whether in the public or private sector. To @DavidSaranga, @YiftahCuriel, and @EmmanuelNahshon—thank you for believing in my vision and always giving me the space to push boundaries, even when my ideas were wildly out of the box and to @Galtweets for taking a chance on me when I was just a student who knew nothing about social media. To Sapir, Moran, Sima, Arik, Sharona, @GabrielChocron, @lindamnu, and Roni—thank you for making Israel’s voice heard in six languages, across every corner of the world. And to so many others—@LiorHaiat, @RutyDar, @HamutalRogel, and more—you each know the personal impact you’ve had on me. Thank you. This chapter will always be a part of me. It’s been one of the most meaningful and formative experiences of my life. Thank you to each and every one of you for being part of it. Good luck to @yaakovlivne and the rest of the Public Diplomacy Directorate as you continue to share Israel’s story with the world. It’s been the greatest honor to represent my country 💙🇮🇱. More soon. —Tamar (formerly @Israel)
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The Iranian Regime is now warning Iranians to avoid France, Belgium and Italy. The satire writes itself.
هشدار وزارت خارجه دربارۀ سفر به فرانسه، بلژیک و ایتالیا وزارت خارجه: با توجه به تشدید ناآرامی‌ها و اختلال در نظم عمومی در فرانسه، بلژیک و ایتالیا، به هموطنان ایرانی توصیه می‌کنیم از انجام سفرهای غیرضروری به این کشورها یا حضور در محل‌های ناآرام خودداری کنند.
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Tamar Schwarzbard 🇮🇱 retweeted
We call on France to exercise restraint when dispersing the freedom fighters on the streets of Paris. These brave warriors for justice must receive immediate humanitarian aid, and their safety must be guaranteed in accordance with international law. Failure to comply will leave us no choice but to bring a case before the ICJ, in close cooperation with that renowned champion of human rights, Afghanistan.
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This is what they really mean when they say "from the river to the sea."
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Even Emily in Paris can't save France's public image right now.
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Can someone please explain to me how destroying Paris will free Palestine?
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Tamar Schwarzbard 🇮🇱 retweeted
You can watch it for free here nazadocumentary.com/
‘NAZA’ becomes a US box office hit, grossing over $500,000 in under two weeks Without a major distributor, Yuval Abraham and Rachel Szor's documentary alleging genocide in Gaza earned $298,240 in its second weekend across 8... ynetnews.com/culture/article…
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I thought this was a @TheBabylonBee headline.
BREAKING NEWS The Norwegian Nobel Committee has decided to award the 2026 #NobelPeacePrize to Navanethem “Navi” Pillay for her efforts to promote peace and international law. #NobelPrize
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Tamar Schwarzbard 🇮🇱 retweeted
My father, Elie Wiesel, received the Nobel Peace Prize for ensuring the Holocaust wouldn’t be forgotten. By honoring Navi Pillay, who accused Israel of genocide, the committee has betrayed his legacy. thefp.com/p/elie-wiesel-deat…
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Henri Kagan survived the Holocaust. This week he won the Nobel Prize in Chemistry. Am Yisrael Chai. Mazal Tov, Henri! 📸 École polytechnique (cropped), CC BY-SA 2.0, via Wikimedia Common
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UNRWA employees were actual Hamas terrorists Ken.
One reason Israel wanted UNRWA out of Gaza is to get rid of witnesses to genocide: "With 13,000 staff in Gaza, we were extremely well placed to describe the daily life and suffering of Gazans....The foreign press is still barred from entering Gaza." trib.al/olJtfRS
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What a word salad. As a former New Yorker, who holds NYC close to my heart, thank you for saying the quiet part out loud @NYCMayor. Jewish New Yorkers don't count.
NOW: Reporters confront NYC Mayor Zohran Mamdani with questions about October 7 and his anti-Israel statement about the horrific Hamas attack. "Is there a line that you would add to your statement? Is there one you would take out?" Mamdani refuses to answer either question, instead describing the anniversary as a day of mourning for both sides of the conflict. He then accuses Israel's government of using the Hamas attacks to justify what he describes as an ongoing genocide: "We know that it brings up the most horrific memories for so many in the city, and also, for others, it is a day that is continuing, and it's in the Israeli government's use of it as a justification for a genocide."
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This is your reminder that for Israelis October 7th is every single day.
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I'm a zionist and love my country 💙🇮🇱 Pass it on.
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This week is incredibly painful and triggering for Jews and Israelis. The photographs and videos are too painful even three years later to watch. Sending love and solidarity to each and every one of you on this platform. May the memory of the victims be a blessing.
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Tonight, as Jews mark Simchat Torah, we remember the 1,200 men, women, children and toddlers, murdered by Hamas, three years ago while celebrating the holiday. We will never ever forget. May their memory be a blessing.
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17 minutes of pure heroism. This is how flight 1073 was saved, @davidellison here’s your chance to create something special. Watch:
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A bereaved mother whose husband and son were murdered on October 7th is taunted by Naza supporters. These are so called human rights activists. We all know the truth. This was never just about Israel.
“The Germans should have finished you off!” screams audience member to October 7th survivor Sabine Taasa during a showing of the infamous “NAZA” documentary in Delft, Netherlands.
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Hero 🇮🇳💙🇮🇱
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Tamar Schwarzbard 🇮🇱 retweeted
יניב הוא אינסטלטור דירוג 9.9 במידרג, אבל בהצלת טיסות הוא 10👏👏👏
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Today could have ended so differently. Thankfully we're spending the day on X laughing at Israeli memes. God is good.
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