
Vertically-integrated powerhouse - @JerryMillerNow @VMVbrands @iLoveCVilleVA @MillerVenture @iLoveCVilleFood @iLoveCVilleNETW @iLoveCVilleRE @CVilleBusiness
406 E Market St., Suite 102, Charlottesv…
Joined July 2010
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BREAKING NEWS: Ross Hotel Partners Buys The Doyle Hotel For $22 Million
CHARLOTTESVILLE, VA — Ross Hotel Partners and its investment team have purchased The Doyle Hotel in Charlottesville for $22 million, Butch Ross, principal of Ross Hotel Partners, confirmed exclusively Tuesday morning with Jerry Miller of The @iLoveCVilleVA Network.
The sale of the prominent hotel at 499 W. Main Street closed Friday, October 2, 2026, Ross said.
Ross partnered with Dipan Patel, CEO of Buckhead America Hospitality, on the acquisition. The partners used a "friends and family raise to capitalize our project," Ross told The I Love CVille Network.
THE DOYLE NAME WILL CHANGE AGAIN
The property will continue operating as The Doyle Hotel for approximately four to six months. Ross and his partners then plan to rebrand the hotel under a new name while transitioning the property into Hilton's Tapestry Collection, a move expected between the first and second quarters of 2027.
"It's not wise to have another name change in such a short time," Ross explained to The I Love CVille Network. "We will announce a new name for the hotel next year."
The Hilton affiliation will become a significant component of the new ownership group's strategy.
"Joining The Hilton Tapestry Collection is necessary because the consumer is hunting for that Hilton brand," Ross said. "They want their rewards points. That's where we saw an opportunity [with this deal]."
PINK GROUSE TO BECOME ELEVATED SUSHI CONCEPT
One of the first major changes Charlottesville residents will see won't require waiting until 2027.
Ross confirmed that ownership plans to reimagine The Pink Grouse, the farm-to-table restaurant and lobby bar inside The Doyle. Before the end of 2026, management intends to pivot and rebrand the restaurant into an elevated, first-class sushi concept.
The Indigo Road Hospitality Group of Charleston, South Carolina, will manage The Doyle's food-and-beverage operations.
Dreamscape Hospitality, a Dallas-based third-party hotel and hospitality management company, has been contracted to manage the hotel itself.
"We are like kids in a candy store right now," Ross told The I Love CVille Network. "We are going to breathe life into The Doyle."
ROSS WANTS THE DOYLE TO CLIMB CVILLE'S HOTEL MARKET
Ross was candid about where he believes The Doyle currently sits within Charlottesville's competitive hotel landscape — and where the new ownership group intends to take it.
"Right now, we are competing at the bottom of our competitive set, and that is going to change quickly," Ross said. "It's all about getting heads on beds right now."
Ross expects The Doyle to compete directly with some of Charlottesville's most recognizable upscale hotels, including The Draftsman, The Graduate, Kimpton The Forum Hotel and the Omni Charlottesville Hotel.
The strategy suggests Ross Hotel Partners isn't simply acquiring The Doyle and maintaining the status quo. The new ownership group plans to reposition the property, strengthen its food-and-beverage offerings, tap into Hilton's massive loyalty ecosystem and compete more aggressively for Charlottesville's leisure, business, university and event-driven hotel demand.
ROSS TO DISCUSS $22 MILLION DEAL LIVE ON THE I LOVE CVILLE SHOW
Ross will join Jerry Miller, CEO of @TheMillerOrg and host of The I Love CVille Show, live at 12:30 p.m. Tuesday, October 6, to discuss the $22 million acquisition, the future of The Doyle Hotel and his group's plans for the property.
The interview will offer Charlottesville an opportunity to hear directly from the new ownership about one of the city's most significant hospitality transactions of 2026.
The I Love CVille Show With Jerry Miller, 12:30 pm, Monday - Friday.
#iLoveCVille #CVille #UVA #CharlottesvilleVA #DealBroker – at Charlottesville, VA
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Commercial spaces now leased; no longer available for rent. ~ 📄 ✍️ @TheMillerOrg
#CharlottesvilleVA #CVille #uva #iLoveCVille – at Charlottesville, VA
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The I Love CVille Network! 08-26-26 teapawt.org/i/broadcasts/1pJdRDemR…
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The Jerry & Jerry Show! teapawt.org/i/broadcasts/1lJQRWgMB…
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The I Love CVille Network! 08-21-26 teapawt.org/i/broadcasts/1RKZzBpBq…
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The I Love CVille Network! 08-19-26 teapawt.org/i/broadcasts/1AKEmvNla…
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My wonderful wife cannot stop smiling!! ❤️
The Snow Knows Outdoor Living team visited our home to analyze our backyard and the spot we want our patio, fire pit and seating wall built. 🌞
Now, @snowknows has provided their first round of design mockups. I’m going to share our three favorite design mockups so far. Here’s one option we’re considering. 🔥
Swipe 👉👉 to track the progress of the project, which will eventually feature a custom 275-square foot Keystone Panorama patio, custom Harrington seating wall, a custom Keystone fire pit, hand-picked plantings, boulder accents, river surge and freshly laid sod right next to our swimming pool.
My wife and I are pumped for fire-pit nights with our sons, cookouts with our family and friends and ice cold drinks by the swimming pool! 🍔 🍻
I’m going to document this project on The @iLoveCVilleVA Network, including design renderings, design meetings, material selections, conversations with my wife and the Snow Knows team and much more! You will see the flip book of “The Charlottesville Ultimate Outdoor Makeover” from start to finish!!
Let’s go!! 🧡💙
#iLoveCVille #SnowsOutdoorLiving #SnowKnows #CVilleUltimateMakeover #CVille – at Charlottesville, VA
🤖 Made with AI
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Every project starts with a vision (and some red Virginia clay!). ❤️ 💪
The Miller Family is launching an exciting backyard transformation in partnership with Snow Knows Outdoor Living.
We’re calling it, “The Charlottesville Ultimate Outdoor Makeover” by @snowknows Outdoor Living.
Swipe 👉👉 for a few “before” pics for you to track the progress of the project, which will eventually feature a custom 275-square foot Keystone Panorama patio, custom Harrington seating wall, a Keystone fire pit, hand-picked plantings, boulder accents, river surge and freshly laid sod right next to our swimming pool.
My wife and I are pumped for fire-pit nights and s’mores with the boys! 🔥 🍪
I’m going to document this project on The @iLoveCVilleVA Network, including design renderings, design meetings, material selections, conversations with my wife and the Snow Knows team and much more! You will see the flip book of “The Charlottesville Ultimate Outdoor Makeover” from start to finish!!
Stay tuned! 📺 🎙️ 📸
#iLoveCVille #SnowsOutdoorLiving #SnowKnows – at Charlottesville, VA
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The I Love CVille Network! 08-05-26 teapawt.org/i/broadcasts/1MJgNNkwA…
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The I Love CVille Network! 08-04-26 teapawt.org/i/broadcasts/1YxNrrwzj…
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The I Love CVille Network! 07-28-26 teapawt.org/i/broadcasts/1nxnRRMqb…
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The I Love CVille Network! 07-24-26 teapawt.org/i/broadcasts/1wGWjjwjl…
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Holiday Inn 5th Street Deal vs
2000 Holiday Drive Deal
Acquisition: Holiday Inn 5th Street
Buyer: Riva Hospitality
Location: #CharlottesvilleVA urban ring
Purchase Date: July, 2026
Purchase Price: $10.8 million
Capital Improvement: Minimal
Total Investment: $11.5 million
Open For Business: Now
Assets Acquired: 70,858 SQF hotel
Assets Acquired: 132 hotel rooms
Assets Acquired: 2.54 acres
Assets Acquired: Full-service restaurant, business center with computers and printers, laundry facility, fitness center, swimming pool, check-in/check-out point, lounge areas, 150+ parking spaces
Acquisition: 2000 Holiday Drive
Buyer: Charlottesville City Hall
Location: #CharlottesvilleVA urban ring
Purchase Date: November, 2025
Purchase Price: $6.2 million
Capital Improvement: $9 - $14 million
Total Investment: $15 - $20 million
Open For Business: No one knows
Assets Acquired: 27,000 SQF office
Assets Acquired: 80 cots
Assets Acquired: 3.87 acres
Assets Acquired: Majestic views of Route 250
Make it make sense. 😔
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The @iLoveCVilleVA Show With Jerry Miller, 1230 pm, Monday - Friday. 🎙️ 📺 🧠
#iLoveCVille #CVille #UVA – at Charlottesville, VA
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The I Love CVille Network! 06-30-26 teapawt.org/i/broadcasts/1yxBeeyLk…
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The I Love CVille Network! 06-26-26 teapawt.org/i/broadcasts/1qKDzzQBV…
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The I Love CVille Network! 06-23-26 teapawt.org/i/broadcasts/1qxvvvpNj…













