Global Marketing Management Consultants - we solve major challenges in marketing & media performance, agency & roster optimisation, digital & tech integration
Planet Earth
Joined October 2009
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- Following18.2K
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TrinityP3 retweeted
If 2024 was any indicator, the new year promises significant changes and likely turmoil in the media and agency landscape. @TrinityP3's Stephen Wright takes a deep dive into the key things to watch.
mumbrella.com.au/ride-the-ch…
TrinityP3 retweeted
“We welcome more creative to be put out into the world.” #TheLaptopInitiative @TrinityP3
mumbrella.com.au/the-laptop-…
TrinityP3 retweeted
Last week I was speaking to the unofficial client whisperer/pitch consultant to Australia’s top brands Darren Wooley from @TrinityP3 and he summed it up perfectly.
‘You go to a doctor with your symptoms
They’ll come back with the diagnosis and plan.
Same is true in advertising.’
You can listen in on our great chat on his podcast Managing Marketing here.
podcasts.apple.com/us/podcas…
* If you’ve got your problems in a marketing brief, containing the business goal/problem, the budget, timings, deliverables, audience and any research then you’ve got us sorted.
TrinityP3 retweeted
Pitch team disappearing immediately after winning the business
TrinityP3 retweeted
"The role of sales is to drive volume (revenue) the role of marketing to drive premium (margin). In a world where the two become blurred the default is short term volume, typically at the expense of margin." -- @TrinityP3
Very salient comment to this ar…lnkd.in/eSZfa76H
TrinityP3 retweeted
LISTENING: David Little is a Marketing #Procurement specialist with almost two decades of experience. @TrinityP3 founder Darren Woolley talk to David about
the transformation of procurement and the role of procurement in the transformation of #Marketing .
This week on the Managing Marketing, I talk with David Little, a marketing procurement specialist with almost two decades of global experience, about the role of procurement in the transformation of marketing - Apple Podcasts buff.ly/3KgPdPe
TrinityP3 retweeted
TrinityP3 assessed the organisation as being in the early stages of building CRM, digital and data capability in Australia to support its medium-term and long-term growth targets. trinityp3.com/case-study/ind… via @trinityp3 #digitaltransformationtrends
TrinityP3 retweeted
More great insight from our friends at @TrinityP3. This time #DavidAngell lifts the lid on good pitch scorecards. If only all pitches were run with such diligence and integrity. Well worth the read.
#newbusiness #businessdevelopment #pitching #pitch #trinityp3 #tgpc
In agency pitching, scorecards are important to ensure proper evaluation. But how can you make these fit for purpose? Read more on how your scorecard can create informed decisions for agency pitches.
hubs.la/Q01CWw5w0
TrinityP3 retweeted
Some great advice as ever from our @TrinityP3 friends from down under. Make sure you are a unicorn with wings in your next pitch! Well worth the read.
#pitching #agencies #adland #newbusiness #businessdevelopment
During client pitches, every agency claims to be the client's 'unicorn' - they're perfect fit. But more often then not, agencies struggle to turn the rhetoric into substance. Discover how agencies can successfully sell their credentials in pitches.
hubs.la/Q01C9Zg90
TrinityP3 retweeted
End of another successful year. Time to celebrate. Thank you to our clients, their agencies and to the amazing consulting team @TrinityP3 .It has been a great year and we look forward to 2023! Hope you all have a safe and festive break.
TrinityP3 retweeted
End of another successful year. Time to celebrate. Thank you to our clients, their agencies and to the amazing consulting team @trinityp3 It has been a great year and we look forward to 2023! Hope you all have a safe and festive break.
TrinityP3 retweeted
In his regular column for Mumbrella, @TrinityP3 founder and global CEO @darrenp3 reminds us no matter how good an employer you think you are working for, the real measure of an employer is how they let you go. mumbrella.com.au/woolley-mar…
TrinityP3 retweeted
To feedback or not to feedback, what is the difference? Darren Woolley @darrenp3 founder of @TrinityP3 highlights the importance of giving constructive criticism on how we could do better, even when we win. Well worth the read.
#pitching #newbiz
@TrinityP3 founder and global CEO @darrenp3 says pitch consultants like constructive criticism. But feedback increasingly appears to be a luxury, rather than the norm, when doing business. mumbrella.com.au/woolley-mar…
TrinityP3 retweeted
🚨The latest ep of @managingmktg is out now! Green Hat's Managing Director, Stuart Jaffray joined @TrinityP3 's Darren Woolley to discuss the makings of great #B2B Marketing Strategy.
🎧 Listen now: fal.cn/3tnrg
.
#B2BPodcast #B2BStrategy #NewPodcast
TrinityP3 retweeted
Are you ready for a Branded Podcast?
Checkout this episode of Managing Marketing with @TrinityP3, CEO of Trinity P3 Global Marketing Management Consultancy and Michelle Lomas, GM & Head of Strategy Ampel on the development of a su…lnkd.in/gJGBQMHE lnkd.in/gQ4CQDCR
TrinityP3 retweeted
@TrinityP3 founder and global CEO @darrenp3 says pitch consultants like constructive criticism. But feedback increasingly appears to be a luxury, rather than the norm, when doing business. mumbrella.com.au/woolley-mar…
TrinityP3 retweeted
Is the pitch dead? Not according to our friends at @TrinityP3 "the pitch is alive and well and has never been more popular". Well worth the read. (and thank goodness we avoid a rebrand!)
#thegreatpitchcompany #TrinityP3 #pitching #agencies #motivation #businessdevelopment #Pitch
While pitches are an important part of the way marketers choose an agency, the process is commonly misused - reviewing the incumbent against new agencies. Discover how this process can cause unnecessary pressures for agencies. trinityp3.com/2022/08/why-ma…
TrinityP3 retweeted
CEO of Purpose Brand Agency, Diane Primo, joins us on the podcast to discuss how consumers’ demand for meaning, transparency and authenticity has meant brands must be relevant, purpose-driven and committed to consumers to be relevant today. hubs.ly/Q01krnf10
TrinityP3 retweeted
We were delighted to receive a call from Darren Woolley @darrenp3 recently after we shared some of his great thinking. And here is more food for thought from our friends at @TrinityP3 #businessdevelopment #pitching #media #newbiz #TGPC #TrinityP3
The classic agency pitch - an umbrella-term for the agency selection process, which may not always even involve a pitch. Learn more about the methodologies of selecting a new agency and how they truly differ from the 'agency pitch'. trinityp3.com/2022/07/when-i…
