Mastering the art of influence | Insights, strategies, and trends that actually work
Joined June 2020
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Virality Engine retweeted
Costco has over 130 million cardholders worldwide. Most of them use the membership for one thing: pushing a giant cart past the cereal aisle.
Last month I went through everything a membership actually includes, line by line, and I felt like someone who had paid for a gym for years and only ever used the water fountain. There's a pharmacy, a tire center, an optical shop, a travel desk, a hearing aid center, and a gas station, and I had walked past all of them for years on my way to the rotisserie chicken.
Costco doesn't make most of its money selling you groceries. It makes a big share of it from the membership fee, which means the whole building is designed to make you feel like the fee was worth it. The problem is that most members never find the parts that prove it.
I checked each department against what I'd been paying elsewhere, and a few of the gaps were embarrassing.
Here are the 9 Costco benefits most members walk past every single visit 🧵
Virality Engine retweeted
Apple has sold tens of millions of AirTags.
Most people buy a 4-pack, put one on their keys, and let the other three sit in a drawer.
A former Apple retail specialist who spent 3 years selling AirTags told me: "The AirTag isn't a key finder. It's a $29 insurance policy on everything you own. The people who understand that deploy all four. The people who don't buy a tracker and use it like a toy."
He said the gap between what people pay for AirTags and what they get out of them isn't about the technology. It's about deployment.
Here are 10 things most AirTag owners never do:🧵
Virality Engine retweeted
As someone who builds with AI, I love seeing improvements like this.
The more I build, the more I appreciate tools that help me catch problems before they become expensive headaches.
This is a welcome update from the CodeRabbit team. 👏
#CodeRabbitPartner
Virality Engine retweeted
I made a 4-Hour YouTube Masterclass showing how we made hundreds of thousands of $$$$, WITHOUT going viral.
My Clients use this to make 6-7 Figures. (It's Worth $5k, But today - Completely FREE.)
Want it? Like + Comment "YES" and I'll DM it NOW to the First 300 people!
Virality Engine retweeted
After 3 years using Claude, I can say it’s the technology that has revolutionized my life.
Here are 10 prompts I use daily that have transformed my day to day; they could do the same for you:
(Save this 🔖)
Virality Engine retweeted
Most Marriott Bonvoy members are sitting on points they’ll never use.
Not because they don’t have enough. Because they don’t know the tricks.
Award stays of 5 nights come with a night free. Points can be combined with cash. Award nights can be booked before you have enough points. Points can be transferred to more than 40 airlines. And the same hotel can cost far fewer points on a different date.
A points expert who’s booked hundreds of free hotel nights told me: “Bonvoy points are worth way more when you know how to use them, and way less when you don’t.”
8 ways to get more free nights from Marriott Bonvoy. Most members have never used one.🧵👇
Virality Engine retweeted
IF YOU'RE 35+, FIX THESE AREAS OF YOUR LIFE NOW OR PAY FOR THEM LATER.
1. Your sex life dies if
Virality Engine retweeted
18 JOB INTERVIEW RULES THAT PUT YOU IN CONTROL
JOB INTERVIEW:
"Can you explain this 8-month gap in your resume?"
Most candidates say:
"I took some time off to recharge, travel, and figure out my next career steps."
THE WINNING ANSWER:
"I stepped away from rigid corporate structures to build my own automated systems. I spent the last 8 months architecting massive leverage instead of sitting in middle-management meetings."
Stop apologizing for reclaiming your time. Start negotiating a partnership. Here are 18 rules to bypass corporate conditioning, build actual leverage, and direct your own reality: ↓↓
Virality Engine retweeted
I gave MiniMax Code one prompt: build a 3D neon rooftop runner. And chose M3.1 Flash model, Then I left it alone.
46 min later: a playable rain-soaked city. One HTML file, no build step.
Then I said “make it more cinematic.” It reworked the lighting and the controls still worked.sunset that fades to night as you speed up, flickering neon signs, shield power-ups, slide barriers, combos, touch controls. Controls unchanged.
Then I told it to playtest its own game.
It found a bug I’d never have caught by playing for a minute. After a few hundred meters, rooftops stacked on each other and the runner fell through the floor with no gap. Its first tests missed it too, because they only ran short sessions.
MiniMax Code with M3.1 Flash fixed the track logic and added a check across 30,000 steps. Final: 96/96 checks, zero console errors.
It also told me what it couldn’t verify: real GPU frame rate, since its sandbox had no GPU.
MiniMax Code’s daily check-in: 400 points/day, 1,000 on day 4 and 7, 4,000 for the full week.
What would you build with an AI agent?
Try MiniMax Code: agent.minimax.io/download
Virality Engine retweeted
There is a big opportunity for businesses right now.
A new dataset focused on 1.5 million AI search-engaged sessions, 175 websites, 70 brands and 20 industries exposed something interesting.
AI Search traffic grew 392% year over year. Transactions attributed to that traffic?
Up nearly 600%.
Revenue growth? Up more than 300%.
Let's go through it.
By the way, if you want to see whether your business is appearing across Google AI, ChatGPT, Claude, Perplexity, Grok and broader AI search, start here. It's free:
seo-stuff.com/free-audit
Alright, so IDHL analyzed 13 months of AI-search referral data across 1.5 million AI-search-engaged sessions, 175 websites, 70 brands and 20 industries.
Businesses in the U.S. and UK were included, and six major AI platforms including ChatGPT, Perplexity, Gemini, Claude, etc.
So this wasn't one SaaS company or one ecommerce store seeing a random spike.
The headline numbers were pretty remarkable.
AI-search sessions: +392%.
Transactions: +553%.
Revenue: +312%.
There has been a lot of chatter in recent months about how much smaller, in terms of raw numbers, AI search is compared to Google search.
That is totally true.
That said, a marketing channel does not need to become your biggest source of traffic before it becomes worth optimizing.
If traffic is growing nearly 5x year over year and transactions are growing even faster, you probably want to understand why.
That is something SEO Stuff (seo-stuff.com) helps businesses with on a daily basis.
The especially interesting part is that transaction growth outpaced traffic growth, which shows that the commercial activity associated with AI Search grew even faster than the traffic itself.
And that lines up with a pattern we keep seeing.
People increasingly use AI to research products, compare vendors, check pricing, find alternatives, evaluate businesses narrow down options and *then* click once they already have a much clearer idea of what they want.
Think about the difference between:
"CRM software"
and:
"What's the best CRM for a 20-person real estate company that needs automated follow-up, integrates with Gmail and costs under $500 per month?"
The second customer has already told the AI their industry, company size, required features, integration, budget and intent.
The AI can do a lot of the research before deciding which companies to surface.
If your company appears in that answer, you may be entering the journey much closer to the decision.
And it is why AI Search Optimization needs to move beyond:
"Did ChatGPT cite my blog?"
The better questions are:
Does ChatGPT recommend my company for commercial searches?
Does Gemini?
Does Claude?
Does Perplexity?
Which buyer questions cause us to appear?
Which questions cause competitors to appear instead?
And what happens after somebody visits the website? Traffic, leads, transactions, revenue - these are the metrics businesses actually care about.
There was another interesting finding.
ChatGPT accounted for roughly 91% of the AI-search traffic IDHL measured.
So in this dataset, ChatGPT remains the dominant referral source by a huge margin, but the broader ecosystem is growing too.
That is another reason not to build an entire AI Search strategy around one platform.
You may get most of your referral traffic from ChatGPT today, but that does not mean your customers aren't researching you elsewhere, and it does not mean the distribution will look the same 12 months from now.
The job is increasingly to make your company easy for all of these systems to discover, understand, compare and recommend.
That starts with your own website.
It should clearly explain what you do, who you help, what you sell, how much it costs, which problems you solve, which industries you serve, how you compare, which use cases you fit and what evidence supports your claims.
A homepage and five generic service pages probably are not enough if customers are asking dozens of different questions before making a decision.
That is exactly what the SEO Stuff Premium Content Bundle is built around:
seo-stuff.com/premium-conten…
Build deeper coverage across comparisons, alternatives, pricing, use cases, industries, problems, objections and buying decisions.
Every useful question you answer creates another potential entry point into the research process.
Then there is authority.
Your website tells AI systems what YOU say about the company and then the broader web gives them additional evidence.
Editorial publications.
That is why the SEO Stuff done-for-you package combines both sides:
seo-stuff.com/ai-seo
AI-search-optimized content.
Plus contextual DR50+ authority placements.
IDHL also found something else interesting - AI Search is starting to show recognizable seasonality.
Travel engagement rose around major planning periods.
Retail and property also showed seasonal movement.
That matters because it suggests people are increasingly using AI around real-world demand cycles.
So if your busiest season is approaching, do not wait until demand peaks to start thinking about AI visibility.
Make sure the content exists, the important pages are current, the product/service info is accurate, etc.
And if you want to see whether your business is already appearing across Google AI, ChatGPT, Claude, Perplexity, Grok and broader AI search, start here.
It's free:
seo-stuff.com/free-audit
Google just revealed why it sometimes ignores your site.
Yes, even if you think you are doing everything right.
This comes straight from Google’s John Mueller.
A site owner recently took to Reddit with a frustrating problem.
Their sitemap returned a 200, the XML was valid, nothing was blocked and Googlebot logs looked normal.
Yet Search Console kept showing “Couldn’t fetch” and “Sitemap could not be read” for months.
By the way, if you feel like you're doing everything right but still aren't showing up in Google, ChatGPT, Claude or broader AI search, let SEO Stuff take a look (it's free):
seo-stuff.com/free-audit
Mueller’s response was pretty blunt:
“Micro one part of sitemaps is that Google has to be keen on indexing more content from the site. If Google’s not convinced that there’s new & important content to index, it won’t use the sitemap.”
That is a really important point.
A technically valid sitemap does not mean Google is automatically interested in crawling and indexing everything you publish.
The broader quality and value of the site still matter.
If Google does not see enough new, useful or important content worth discovering, fixing the XML file alone may not solve the underlying problem.
And this connects directly to AI search.
Google evaluates sites using signals around content quality, authority, freshness, internal linking, historical performance and external validation.
If your strongest pages are difficult to discover or never make it into the index consistently, they also have fewer opportunities to surface downstream in AI-powered search experiences.
That does not necessarily mean your site is bad.
It may mean you have thin coverage relative to competitors, weak internal linking, poor structural clarity, little decision-stage content, limited external authority or not enough differentiation.
This is exactly why SEO Stuff is structured the way it is.
The done-for-you package combines decision-stage content, question-based headings, direct answers, internal linking and three DR50+ contextual authority backlinks:
seo-stuff.com/ai-seo
The goal is to give Google more useful pages to discover while strengthening the authority behind them.
The Premium Content Bundle goes deeper:
seo-stuff.com/premium-conten…
It adds 60 long-form articles designed to expand topical coverage, strengthen internal linking, reinforce the categories and problems associated with the business and keep the site actively publishing useful information.
The larger takeaway is simple.
Technical SEO gets Google through the door.
You still need to give it a reason to keep crawling.
A perfect sitemap cannot compensate for a site with weak content, little authority or nothing meaningfully new to discover.
And as Google Search becomes more intertwined with AI retrieval, getting your best information crawled, indexed and understood becomes even more important.
If you feel like you're doing everything right but still aren't showing up in Google, ChatGPT, Claude or broader AI search, let Rightcited take a look. It’s free:
seo-stuff.com/free-audit
Virality Engine retweeted
Call me crazy, but I think the $20 ChatGPT plan just became a part-time assistant.
Here's why.
→ Until last night, ChatGPT could only talk.
→ You still did the clicking.
→ Every form, bill, and every price check.
GPT-6.1 Terra changes that.
It looks at your screen, moves between your apps, clicks and types for you, and it asks before it touches a new app.
A virtual assistant costs $10 to $20 an hour on Upwork.
5 hours of boring admin a month = $50 to $100.
I wrote the full setup and 10 prompts. It's below.
