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Closing out #WomensHistoryMonth by highlighting the incredible work of @WhymWallet co-founder, @nyland_kelly.
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Featuring the CEO of @WhymWallet, @nyland_kelly.
As a long-standing technology executive, Kelly has launched 120 “next-gen” experiences in over 40 global markets. She’s partnered with the world's top online & offline retailers across 40,000 points of sale for more than 15 years.
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When I was at hint water, a few years ago we ran a marketing test that has now become an industry-standard marketing tactic:
We worked with influencers, not for their following, but for their content, and dropped our customer acquisition cost by 40%.
Here's how you do it 👇🧵
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99% of entrepreneurs in CPG fail because they don't build a BRAND, even if they had a good product.
After helping launch 11 brands in the last 18 months, I've put together a Modern Day Brand Ingredient List.
Here are 10 simple things you can do to consistently build brand 👇
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Capturing intent to buy is essential in creating a personalized shopping journey for the customer, ultimately leading to a timely purchase decision | @WhymWallet whymwallet.com/post/intent-t… #shopping #ecommerce
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On avg, it takes 52 impressions across many marketing channels to convert a customer
I pay for each impression, whether that is a swipe-up ad or SMS text, or an email campaign
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The best way to bridge the gap between passive interest & product-level intent is to let customers tell you - without interrupting their purchase flow
You can give shoppers the opportunity to remember your product later, while they are browsing
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We've been using the TMTI (Text Me This Item) product from @WhymWallet at doe to capture intent from customers who would otherwise just bounce if they are window shopping
By adding the customer into your whym list, you can convert them in fewer steps within the customer journey
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Most brands I've come across have a CVR under 2% at scale
When brands run these top-of-funnel campaigns, it encourages browsing but not buying
Imagine if you can capture and convert the window shoppers from your store without retargeting ads or email flows
I got u 👇
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#CEO and Co Founder of @WhymWallet, @nyland_kelly, is life long #entrepreneur who makes it happen in the high-pressure world of leading a venture-backed #startup.
Learn from Nyland in our She Who Dares to Rebel series.
goproperrebel.com/taking-cha…
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Looking for a 🆕 career in marketing or communications?🤔
Our portfolio companies are #hiring! Check out open roles with @WhymWallet, @TeamManara, @CredrailsHQ and more at careers.precursorvc.com/jobs 👈🏾
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Listen to @WhymWallet's CEO @nyland_kelly discuss the power of conversational commerce and why texting is a vital marketing channel 👇🏾tanktalks.substack.com/p/why…
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❤️ you @Dermstore ! But your SMS commerce experience is weak > check out @WhymWallet
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Meet our next guest, @nyland_kelly Co-Founder and CEO of @WhymWallet!
Listen first and subscribe at tanktalks.substack.com
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So much fun talking with @nyland_kelly from @WhymWallet about her time working at @Snapchat w/ @evanspiegel and her journey launching Spectacles 👀 and how she is now helping the next generation of brands connect with consumers thru conversational commerce!
Check it out👇
Meet our next guest, @nyland_kelly Co-Founder and CEO of @WhymWallet!
Listen first and subscribe at tanktalks.substack.com
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New Ep! @nyland_kelly Co-Founder and CEO of @WhymWallet talks with @mattybcohen about conversational marketing and the next wave of direct to consumer relationships.
Listen to the whole episode and subscribe at tanktalks.substack.com
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Why Conversational Commerce Matters for Your Brand.
whymwallet.com/post/why-conv… #commerce #ecommerce #brand #socialmediamarketing via @WhymWallet
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Why Conversational Commerce Matters for Your Brand.
whymwallet.com/post/why-conv… #commerce #ecommerce #brand #socialmediamarketing via @WhymWallet
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How social shopping is taking over the retail industry.
whymwallet.com/post/how-soci… #retail #retailers #ecommerce #commerce via @WhymWallet