@XOMAD

Influencer-Led Marketing #teamXOMAD https://xitter.cf/t.co/JfOahRTzWD

 Manhattan Beach, CA
theplug.xomad.com
Joined May 2010
  • Tweets2.2K
  • Following407
  • Followers1.4K
XOMAD CEO Rob Perry is featured on this week's Great Minds podcast from @advertisingweek! Rob and host Matt Scheckner discuss how XOMAD is redefining the influencer space, and how XOMAD's proprietary technology is like "the Ferrari under your hood". advertisingweek.com/great-mi…
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How can brands develop work that is considered authentic if they don’t know what authenticity means? Here are five characteristics to consider, from @Xomad's Andy Lutzky. campaignlive.com/article/fra…

A framework to define authenticity in marketing

How can brands develop work that is considered authentic if they don’t know what authenticity means? Here are five characteristics to consider.

campaignlive.com
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Join this free panel on Monday 12/5 to hear our EVP @rockatalic talk about how government agencies can use #influencers to create and keep trust!
Engagement Lab@EngageLab14 Nov 2022
How can city governments gain & retain the trust of their constituents? Join us 12/5 @ 12pm ET for actionable learnings from @ericbot & @tomasgna, plus a panel w/ Dana Chermesh-Rashef, @rockatalic, @EmilyMYates, & more, moderated by @lcoral of @knightfdn solvingfortrust.eventbrite.c…
Engagement Lab, Emerson College, Knight Foundation Solving for Trust: Innovations in Smart Urban Governance Webinar + Panel Discussion ↳ Dec 5 @ 12:00 p.m. ET How can city governments gain and retain the trust of their constituents? authorsEric Gordon, Emerson College professor, Engagement Lab Director Tomás Guarna, Stanford University Knight-Hennessy Scholar panelistsLilian Coral, Director of National Strategy + Technology Innovation, Knight Foundation (https://knightfoundation.org/) Andy Lutzky Executive Vice President of Brand Partnerships, XOMAD (https://xomad.com/) Dana Chermesh-Rashef Founder and CEO, InCitu (https://www.incitu.us/) Emily Yates Former Smart City Director (https://www.phila.gov/programs/smartcityphl/) , City of Philadelphia + more panelists to be announced!

ALT Engagement Lab, Emerson College, Knight Foundation Solving for Trust: Innovations in Smart Urban Governance Webinar + Panel Discussion ↳ Dec 5 @ 12:00 p.m. ET How can city governments gain and retain the trust of their constituents? authorsEric Gordon, Emerson College professor, Engagement Lab Director Tomás Guarna, Stanford University Knight-Hennessy Scholar panelistsLilian Coral, Director of National Strategy + Technology Innovation, Knight Foundation (https://knightfoundation.org/) Andy Lutzky Executive Vice President of Brand Partnerships, XOMAD (https://xomad.com/) Dana Chermesh-Rashef Founder and CEO, InCitu (https://www.incitu.us/) Emily Yates Former Smart City Director (https://www.phila.gov/programs/smartcityphl/) , City of Philadelphia + more panelists to be announced!

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We have worked with state + local governments across the country to lead social good campaigns and we are thrilled that our most recent efforts have been highlighted in this article! @marketplace @CityofSanJose bit.ly/xoMarketplace

Using the power of minor internet celebrity to promote vaccines

San Jose officials say posts from local influencers helped the city’s one-dose vaccination rate climb 12 percentage points this summer.

marketplace.org
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A @XOMAD + @CityofSanJose program is utilizing social media influencers to help #SanJose residents overcome vaccine distrust. @CodaStory shares how efforts like the Knight-supported program can help communities combat #COVID19: kf.org/3yScn6y #knightcities

Why U.S. cities are enlisting micro-influencers to fight vaccine disinformation and hesitancy -...

A diverse community of local Instagram and TikTok social media stars is fighting Covid-19 vaccine hesitancy and disinformation

codastory.com
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Cities Use Social Media Program To Counter Vaccine Mistrust @XOMAD bit.ly/3ih7gHL @mp_mcclellan
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Happy to join forces w/the @CityofSanJose, @knightfdn & #SanJose creators to help educate residents about #COVID19 vaccines, share valuable health PSA's, & increase vaccination rates in the city. Read more here! #InfluenceMarketing #CommunityOutreach bit.ly/XOsanjoseABC7

How local 'influencers' are encouraging vaccinations across hard-to-reach areas of SJ

A group of about 30 Instagram users, considered to be local influencers, are now using their platforms to help others overcome vaccine hesitancy. Organizers behind the movement say it appears to be...

abc7news.com
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We had the opportunity to work in a very special project with @OPI where they partnered with an Italian influencer to reflect the true spirit of Milan in their Fall 2020 nailpolish collection. This is the result of the campaign and we couldn’t be more in love with it!
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Remembering #RuthBaderGinsburg with this powerful quote: "Fight for the things that you care about, but do it in a way that will lead others to join you." To content creators and influencers, remember these words and take the lead. This is a call to action. #vote2020
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How do we find the perfect group of influencers for each project? Through our extensive vetting process that starts with our tech team crawling millions of content creators to match your brands’ target demographics and narrow them down to a few hundred for each project!
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Happy #LaborDay! Today is a day to celebrate (with masks on) all the hard work & achievements of American workers. Did you know a recent survey showed that the average consumer will spend approx $150 during #LaborDayWeekend shopping? Did you take advantage of any Labor Day sales?
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After 10 years in the #InfluencerMarketing industry a few characteristics stick out of the influencers we love to work with - awesome communicators during the full process, delivering content on time, and being uniquely creative are just a few. #CommunicationIsKey
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Happy #NationalDogDay from the ones that help us stay motivated and in a happy mood during stressful days at work! Of course, we love what we do, but our pups make everything better 😍 #TeamXomadPups
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Happy Birthday to our #NationalParks! At XOMAD, we not only love visiting the beauty of nature, but also love brands that focus on cause marketing and make an effort to protect Parks properly, like @REI 🌱! #CauseMarketing is a great way to engage influencers and their audiences!
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This pandemic has affected everyone & marketing is no exception. We can proudly say we’ve been working w/@Clorox to listen to consumers’ and help educate audiences to keep families safe! What’s a brand you trust to take care of your family? #InfluencerMarketing #BrandsWeTrust
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We've partnered with the city of Columbia, #SouthCarolina to activate 64+ influencers who are encouraging local residents to #MaskUp, helping the city recover from COVID-19 and safely reopen. #MaskUpColumbiaSC #strongertogether
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These amazing influencers partnered with Clorox and Nextdoor to educate their families & communities on the Nextdoor Help Map tool, a platform for communities to connect + support at-risk neighbors w/ everyday tasks. Check out their content and try the Nextdoor Help Map tool!
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35% of Instagram users are between ages 25-34, and millennials spend on average 2.5 hours a day on Instagram! This means IG influencers can help you to reach & engage millennial audiences!
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#Tb to one of our favorite campaigns from last month with @PineSol! Influencers shared what they do while staying home and created fun content to inspire audiences to do the same! And it’s still a valid messages, remember to #StayHomeBaby :)
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We’ve seen many changes in the way our favorite influencers and consumers are interacting with brands. We know that, as we educate ourselves, we change our expectations from the brands we consume on a daily basis. Tag in the comments the brands you currently trust and respect.
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