@Yoroomie

Founder of Everything Marketplaces (@marketplaceshq). Always working with & investing in marketplaces at https://xitter.cf/t.co/lUdl8p1TzR

 Los Angeles, CA
everythingmarketplaces.com/expert/mike-williams
Joined August 2014
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Fundraising Guide & Benchmarks for Marketplaces in 2026

Article · @Yoroomie
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Are you a marketplace founder fundraising at the Pre-Seed to Series A stage? We're getting a small group together for a fundraising meeting tomorrow morning at 9am PT. DM me if you'd like to join.
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The moat is being crazy enough to start a marketplace.
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Last week we had our Marketplace Capital (@marketplacevc) fireside chat & Everything Marketplaces (@marketplaceshq) meetup. The energy was real in San Francisco & I couldn't be more excited about the future of marketplaces. We're editing all of the pics for our recap, but here are a few in the meantime:
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Also, a huge thanks to @RonnieChatterji for speaking at our fireside chat & the @AngelList team for hosting us!
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As @WoodburyJoseph1 mentions, assume you won't be able to raise capital & build accordingly. This is the reality of fundraising for marketplaces right now.
Everything Marketplaces (EM)
@marketplaceshqOct 23
.@WoodburyJoseph1 shares his key fundraising learnings after raising $75M+ for @neighborstorage from @a16z @fifthwallvc
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"It worked until it didn't." What every marketplace founder says about early growth.
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We've been seeing a lot more AI agent traffic to Marketplace Jobs (@marketplacejobs) lately. It's getting close to surpassing human traffic & interesting to watch this shift happen in real time.
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Yoroomie retweeted
Yoroomie
@YoroomieOct 22
My current beliefs on the future of marketplaces: 1. AI will make discovery cheaper, but that doesn't mean marketplaces become less valuable. 2. Marketplaces with differentiated supply, strong trust, or control over fulfillment will be harder to displace. 3. Some marketplaces will build their own AI agents. Others will become suppliers behind the scenes as third-party agents handle discovery & transactions. 4. Fragmented supply remains a huge opportunity. Aggregating supply & making transactions work are hard to replicate. 5. The biggest risk is becoming interchangeable & losing the customer relationship. For founders, focus on what makes your marketplace difficult to bypass.
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.@WoodburyJoseph1 shares how @neighborstorage is leveraging AI.
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Our Head of Content just joined X. Go give him a follow for posts about content & marketplaces!
Isaac@isaacxvisualsOct 22
Hey X 👋 I edit founder conversations at Everything Marketplaces. Normally behind the scenes but im going to start sharing insights and some of the work behind the edits.
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Yoroomie retweeted
Yoroomie
@YoroomieOct 21
Replying to @LibertyMaxxd
Depends on the marketplace. If you're primarily connecting buyers & sellers, gross margins can be high (60-80%). If you're also handling payments, shipping, logistics, insurance, etc, they'll generally be lower. The biggest factor is what's included in COGS.
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My current beliefs on the future of marketplaces: 1. AI will make discovery cheaper, but that doesn't mean marketplaces become less valuable. 2. Marketplaces with differentiated supply, strong trust, or control over fulfillment will be harder to displace. 3. Some marketplaces will build their own AI agents. Others will become suppliers behind the scenes as third-party agents handle discovery & transactions. 4. Fragmented supply remains a huge opportunity. Aggregating supply & making transactions work are hard to replicate. 5. The biggest risk is becoming interchangeable & losing the customer relationship. For founders, focus on what makes your marketplace difficult to bypass.
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Yoroomie retweeted
Yoroomie
@YoroomieOct 21
Building a marketplace is about playing the long game.
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A big congrats to the @whop team on their $200M Series D round. It’s been fun working together & we’re just getting started!
Everything Marketplaces (EM)
@marketplaceshqOct 21
Congrats to our community members @czoob3 @abearsomewhere and the @whop team on their $200M Series D round! bloomberg.com/news/articles/…

Whop's Sequoia-Led Funding Pushes Its Value to $5.1 Billion

“Rule one of making money is go where they ain’t.” That’s how famed investor Doug Leone, who used to run venture firm Sequoia Capital, described his first deal at the firm since returning to an...

bloomberg.com
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Building a marketplace is about playing the long game.
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Yoroomie retweeted
Yoroomie
@YoroomieOct 19
In the age of AI, simply aggregating supply is becoming less valuable.
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Congrats to @ramannoodlez and the @rosiematch team on the big news today. Rosie is a marketplace I'm super excited about, which we also backed through @marketplacevc
Rosie
@rosiematchOct 20
Rosie has raised $7M to bring flexible childcare and household support beyond Seattle 🏡 Since launching in Seattle in January, our Pros have delivered 17,000+ hours of care and help at home to 400+ families, all through word of mouth. Behind the scenes, our AI-powered Family Manager handles matching, scheduling and payments, so our Pros can focus on the moments that matter. We’re grateful to our incredible families, Pros and investors for building with us. Now, to Austin 🤠 🚀
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In the age of AI, simply aggregating supply is becoming less valuable.
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Marketplace Jobs of the Week: • Senior Software Engineer, Autonomous Freight Systems at @flexport • Staff Software Engineer, FoodStorm at @Instacart • Director, AI/ML Engineering at @stockx • Senior Product Manager, Catalog at Instacart • Social Media Coordinator at StockX • Sales Development Manager at Flexport Follow for the latest marketplace jobs every week.
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Another founder just closed a Seed round with their lead investor coming from the Everything Marketplaces (@marketplaceshq) community. Our advantage for founders continues to play out in real time.
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