albs retweeted
I don’t think filmmakers using AI are replacing traditional filmmakers.
I think we’re creating a new independent film movement where people are making ambitious work without waiting for a studio, large budget or permission. There is something rebellious and exciting in that.
albs retweeted
$125k+/month ads now look like clips like this
not product demos
not influencer shoutouts
not polished commercials
just a guy on a mic dropping a strong hook
one line that makes you stop instantly
“get results at home…”
“no one tells you this…”
then a short explanation that feels personal
the product slips into the conversation naturally
it feels like a podcast moment
not something trying to sell you
that’s why people keep watching
ai now generates the host, setup, lighting, and scripts
same format
different hooks
endless variations
rt + comment “talkflow” and i’ll send the breakdown
(follow for dm)
albs retweeted
Excited am finally done with this NGO product.
30days sleepless night and my team working to make sure her story was perfect for the world to see.
Shout out to @firstclaspilot team that worked on this🤲
albs retweeted
In early 1980s, Nike struck gold when it ran one of the very first psychology-based advertising campaigns in the history of athletic footwear.
The campaign pushed the “Just Do It." message.
It made Nike over 8.4B dollars in just 10 years.
But they weren’t the only ones…
albs retweeted
123 years ago, two Frenchmen asked themselves:
How do you sell tires in a world without cars?
This is the story of The Michelin Guide, one of the most successful pieces of content marketing of all time.
Let's take a road trip. 🛞
ALT The first Michelin guide, published in 1900. Translation of cover reads: Michelin Guide, offered free of charge to drivers
albs retweeted
Can learn way more about "Personal Branding" studying wrestlers from the 90s than you will any guru online.
There were over 100 pro wrestlers during the 90s and every single one of them had a unique Persona.
The country boy. The macho man. The guy obsessed with death. The sumo.
No overlap. All unique.
In hyper-saturated markets, different is better than better.
Tells you pretty much everything you need to know about Personal Branding.
albs retweeted
Steven Spielberg is a master of creating suspense.
In “Jaws”, we don’t see the full shark until the 81st minute. In “Jurassic Park”, we don’t see the T-rex until the 63rd minute.
When they do appear, the tension is palpable.
Why? Because he’s set it up perfectly with: 1) off-screen killings; 2) people talking up the monsters; and 3) our protagonists in very vulnerable positions.
And the actual monster screen time isn’t even very long:
◽️ The shark in “Jaws” is on screen for ~4 of the 124 minutes (3%)
◽️The T-rex in “Jurassic Park” gets ~8 of the 127 minutes (6%)
Less is more in monster films because our imaginations dutifully fill in the blank space (often with the worst outcomes).
Notably, the short monster screen times were creative decisions driven by filming constraints.
The mechanical shark kept breaking in “Jaws” (1975) while CGI was a nascent enough tech that digital dinosaurs — combined with some animatronics — couldn’t overwhelm “Jurassic Park” (1993).
The decisions worked out with Spielberg saying “I think [Jaws is] a scarier movie without seeing so much of the shark."
Quentin Tarantino has said that suspense is like “a rubber band” and his job is to “see how far it can stretch.”
Few have ever stretched the rubber band better than Spielberg. And a perfect example is this scene of a vibrating cup of water announcing the presence of the T-rex.
Well worth the wait.
albs retweeted
Apple event, WWDC23, had 2 Million live viewers.
It was big, bold and brash.
But did you notice subtle psychological triggers throughout the launch?
7 Hidden Triggers that will force you to buy their new products:
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If you can't deliver a superlative experience.
Your brand won't stick in the mind of consumers.
One of the innovative ways the big company does this is to make their consumer fill in the _ _ _ _ _.
Making their brand the missing piece.
A memory bias called Generative Effect.
albs retweeted
Which hook would you pick?
Leverage empathy to create compelling tweets
Persuade your audience with compelling tweets
I bet it was #2
Learning to persuade sounds exciting.But learning empathy, dull
➡️To persuade you need to be empathetic
Use psychology to reframe your tweets
albs retweeted
Ray Kroc, a 52-year-old milkshake salesman, built a global fast-food empire.
I spent hours watching and studying the movie "The Founder."
Here are 7 lessons from the No. 1 business movie.
