Deep.BI

A reader's Loyalty Score is the biggest determining factor of that reader's propensity to churn according to @_DeepBI, followed by long-term RFV (recency, frequency, volume) change and visit frequency. Get in touch to find out more! #churn #retention #subscriptions

.@Jaguar, @LandRover and @BMW all launch subscription services for their vehicles, citing extra features their customers can enjoy. Some early signs showing that people do NOT like this approach, more to be seen in the future. #subscriptions autoblog.com/2020/07/03/jagu…

Make sure to join us in 30 mins at @INMAorg's Digital Subscriber Retention Master Class today organized by @g_piechota where our Head of AI Engineering Michał will be presenting how #publishers can use data and #AI to build models which predict and prevent #churn! #subscriptions

As of today, the @TOIIndiaNews e-paper is behind a paywall, while before required only registration to view. "TimesPrime, which offers a select bunch of exclusive stories for online readers, will also be made available shortly to e-Paper subscribers." timesofindia.indiatimes.com/…

My colleague @JGW67258245 has recently written a piece about the shift in data towards first party data and explicit data provided from users - cutting away all the buzzwords and fluff deep.bi/blog/whats-all-this-… #INMA2020 #Maketing #Advertising #cookiewalls

On today's topic, we're talking about the cookiepocalypse and zero party data. While us humans like to sensationalize, here's what that means in plain terms: Using your own cookies & collecting data explicitly from users (interests, demographic info) is the way forward #INMA2020

Kicking off today's 4th module of #INMA2020, we're joined by @jarroddicker , @lytzen, @msilberman, @nedregotten, Camilla Fuglem from Aller Media and @dagbladet, and finally @tombetts. The whole module will be moderated by @YasNYC. Make sure to follow all of these great people!

On a separate note, it's refreshing to hear talks about #5G that aren't conspiracy theories thanks to @dunstewart's discussion about private #5G networks! #INMA2020

When it comes to Brazil, Frederic Kachar from Infoglobo / Grupo Globo says that they're considering moving to charging for live events rather than just rely on sponsors and creating new content formats through popular content as a base. @JornalOGlobo @editoraglobo #INMA2020

Great piece by @LouisColumbus, highlighting the need for self-service analytics, data democratization across organizations and how *collaborative* BI tools will be the driving force behind this transformation. While other IT projects have taken a hit, BI projects are thriving.

"There’s been a 68% increase in enterprises who say cloud computing is critical to their operations between February to April. 97% of enterprises say all their employees now WFH, escalating the need for cloud-based self-service BI." @LouisColumbus @Forbes forbes.com/sites/louiscolumb…