@_sun_yi

I'll give you the best storytelling tips on X Founder of @nightowls TEDx speaker & Forbes Councils member

 New York, NY
skool.com/nightowls
Joined September 2010
  • Tweets12.3K
  • Following389
  • Followers3.2K
1.8KMedia
The Access Test: Are You Building An Influencer Brand Or An Education Business? hubs.li/Q04xtNrL0 Written by @_sun_yi of @nightowls

Council Post: The Access Test: Are You Building An Influencer Brand Or An Education Business?

​If your customers knew they would never get access to you—no events, no group calls, no DMs, no Q&As—would they still buy what you sell?

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Sun Yi retweeted
Sun Yi
@_sun_yiAug 13
How To Attract, Not Sell sunyi.co/how-to-attract-not-…

How To Attract, Not Sell

Do you want to attract people who already need what you sell? Then create content that makes them think: “That’s exactly how I feel. I just didn’t know how to say it.” Here are 3 ways to do that.

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@_sun_yiAug 14
sunyi.co/example-sales-call-…

Example Sales Call For Brand Strategy

Strategy is difficult to sell because it's not tangible service. Clients don't really know what they're getting. That's why I put together this guideline on how you should be selling high-level...

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Sun Yi
@_sun_yiAug 20
Going live at 4pm ET! sunyi.co/livestream/

Authentic As F*ck Livestream

Come hang out with me and watch me work on my content. You can also ask me questions.

linktw.in
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Sun Yi
@_sun_yiAug 20
Are you an educator? Or are you just an influencer? What's the difference? Read this to find out: sunyi.co/take-the-test-influ…

Take The Test: Influencer or Educator?

Share Tweet Share Copy Link Got a question for you: If your customers knew they’d NEVER get access to you, meaning no events, no group calls, no DMs, nothing, would they still buy from you? Think...

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The Three Audiences Most Content Creators Ignore hubs.li/Q04tNnw80 Written by @_sun_yi of @nightowls

Council Post: The Three Audiences Most Content Creators Ignore

Many creators think they have a content problem. Usually, they have an audience problem.

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How To Communicate With Tech And Non-Tech B2B Audiences At Once hubs.ly/Q04t4_B50 from @_sun_yi @SEOBrock @PrismGlobalMKTG @farinellaagency @digiwebsol and more

Council Post: How To Communicate With Tech And Non-Tech B2B Audiences At Once

As B2B buying committees grow more cross-functional, marketers have to communicate with people who bring different levels of technical knowledge to the same decision.

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How To Build Storytelling Skills hubs.li/Q04th3VH0 from @StefanPollack @tessarna70 @nichcormier @just_jacq @mediaminefield @_sun_yi @larsv @ayeletnoff and more

Council Post: How To Become A Storyteller: Early-Career Lessons From Agency Leaders

With audiences more selective than ever, the ability to find the human stakes in any business' story has become an invaluable—some might say essential—agency skill.

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Creative Production Elements Driving Better Advertising In The AI Era hubs.li/Q04sk69S0 from @cs_websolutions @_sun_yi @PrismGlobalMKTG @nichcormier and more

Council Post: Creative Production Elements Driving Better Advertising In The AI Era

The speed and scale AI offers have shifted many creative workflows, putting more emphasis on thinking, judgment and collaboration to shape strong work from the start.

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Surprising Things About Book Promotion For These Agency Pros hubs.li/Q04s_L9B0 from @_sun_yi @sthimothy @mediaminefield @farinellaagency @digiwebsol and more
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How To Communicate With Tech And Non-Tech B2B Audiences At Once hubs.ly/Q04t660F0 from @just_jacq @nataliaand @appetizermobile @cs_websolutions @artversion and more

Council Post: How To Communicate With Tech And Non-Tech B2B Audiences At Once

As B2B buying committees grow more cross-functional, marketers have to communicate with people who bring different levels of technical knowledge to the same decision.

forbes.com
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Sun Yi
@_sun_yiAug 14
Cowards never post their opinions on their own feed. But they love to attack other people’s opinions in the comments.
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@_sun_yiAug 6
Do you wanna watch me work? I'm making content live on YouTube at 4pm ET. youtube.com/live/RCI5FB5zkVY…
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Why Your Views Don’t Turn Into Followers (And How To Fix It) hubs.li/Q04ryn580 Written by @_sun_yi of @nightowls

Council Post: Why Your Views Don’t Turn Into Followers (And How To Fix It)

Your content isn't failing. Your profile is.

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How To Manage Layoffs Without Damaging The Company Or Brand hubs.li/Q04pXtFw0 from @PrismGlobalMKTG @robertburko @digiwebsol @urisamet @sthimothy @tessarna70 and more

Council Post: How To Manage Layoffs Without Damaging The Company Or Brand

In an era of screenshots, social media and employer-review sites, every step of the layoff process can shape a company's reputation.

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How To Overcome Real-World Challenges In AI Marketing Automation hubs.li/Q04pdsrz0 from @tessarna70 @robertburko @hawthornecastro @blndpr @digiwebsol @_sun_yi and more

Council Post: How To Overcome Real-World Challenges In AI Marketing Automation

As more marketing teams weave AI into everyday workflows, the biggest lessons often come from the messy reality of implementation rather than the technology itself.

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How Top Agencies Are Restructuring To Enable AI-Driven Models hubs.li/Q04nG4MW0 from @digiwebsol @_magnetude @_sun_yi @nichcormier @tessarna70 and more

Council Post: How Top Agencies Are Restructuring To Enable AI-Driven Models

As client value shifts toward strategic thinking, creative judgment and real collaboration, agencies are rethinking hiring, training, structure and workflow all at once.

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How To Manage Layoffs Without Damaging The Company Or Brand hubs.li/Q04pXqHq0 from @Natl_Positions @Mike_Maynard @nataliaand @just_jacq @kimmyp617 @larsv @_sun_yi and more

Council Post: How To Manage Layoffs Without Damaging The Company Or Brand

In an era of screenshots, social media and employer-review sites, every step of the layoff process can shape a company's reputation.

forbes.com
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Sun Yi retweeted
Sun Yi
@_sun_yiJul 9
youtube.com/live/0OgBDMvoIBA…

Live Q&A

Join my Skool to learn my story framework, Myth Sandwich™ https://w...

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Happy Birthday to my favorite human. 🤍🎂✨ @sun.yi — my best friend, partner, and the love of my life & @ShibainuSkye favorites Thank you for filling my life with so much love, laughter, and adventure. Every year, I’m more grateful to build, dream, travel, and make memories
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