Amanbehumble

Might be the best website I’ve found to feed your AI with actually good design inspiration before everyone starts using it.

X just open-sourced a tool to check if you're shadowbanned. a lot of creators are about to find out the algorithm was never the problem. turns out you weren't shadowbanned. people just don't care about your content 😭

after working with 500+ creators, one thing i've learned is that follower count is probably the most overrated metric in influencer marketing. some of the best creators i've worked with weren't even the biggest ones. a few things i wish more marketers understood: 1. a big audience doesn't mean the right audience. creator with 500k followers might get you a beautiful campaign report. but someone with 10k followers who genuinely loves your category might actually get people to try your product. you're not buying followers. you're trying to reach people who care. 2. look at what happens when they're NOT getting paid. before reaching out to a creator, i always want to see what they post organically. what products do they already talk about? what gets their audience excited? if your product feels completely out of place in their usual content, a sponsorship probably won't fix that. 3. the comment section is a free research tool. sometimes i spend more time reading the comments than watching the actual videos. are people asking questions? sharing their own experiences? or is it just 50 people dropping fire emojis or AI replies? a small but genuinely interested community can be much more valuable than a massive passive audience. 4. stop expecting every creator to go viral. one of the weirdest things about influencer marketing is how often we judge a campaign by whether a video blows up. not every good piece of content needs a million views. sometimes the right 5,000 people seeing your product is more useful than 500,000 random people scrolling past it. virality is great. relevance is underrated. 5. your best creator might already be on your customer list. brands will spend thousands searching for the perfect influencer while ignoring the people already using and talking about their product. some of your most convincing creators might be your existing customers. they know the product, understand the problems it solves, and don't need to pretend to be excited about it. i think influencer marketing is becoming less about finding someone famous enough to promote your product. and more about finding someone whose audience actually trusts them on the thing you're selling. follow me for more insights on creator marketing.

the weeknd in hong kong.

after working with hundreds of creators, i think brands are still getting influencer marketing wrong in some pretty obvious ways. a few things i've learned: 1. you're paying for their trust, not their ability to read a script. brands spend weeks finding the perfect creator, then send over a 3-page brief telling them exactly what to say. you've just turned someone with an actual personality into a walking advertisement. if you liked their content enough to pay them, why are you trying to change it? 2. nobody opens social media hoping to see an ad. people follow creators to be entertained, learn something, or feel connected to someone. your product needs to fit into one of those reasons. sometimes a 15-second video showing how someone actually uses your product is worth more than a beautifully edited reel explaining 10 features. 3. your campaign ends. their reputation doesn't this is something i wish more marketers understood. you might only care about this week's impressions and conversions. but the creator has spent years building an audience they'll still have to face tomorrow. when a creator pushes back on your brief, it doesn't always mean they're difficult. sometimes they understand their audience better than you do. 4. stop treating every creator like a media placement. a creator isn't just an account with 100k followers and an average engagement rate. they have their own style, audience, inside jokes, and ways of making people care. you wouldn't hire a comedian and then write all their jokes for them. why do brands keep doing this with creators? 5. the most interesting metric might be hiding in the comments. everyone wants to report views, reach, CPM, and engagement. but i'd rather see 20 people genuinely asking how to use a product than 200 comments saying 🔥🔥🔥or reply with AI reply slop. those conversations tell you a lot more than a pretty campaign report. the biggest irony of influencer marketing is that brands pay creators because they're good at influencing people. then spend half the campaign trying to control how they do it.

If you’re unemployed in 2026 and haven’t seen this Grok Bot agent yet, I might’ve just saved you a few months of job hunting.

If you’re a junior engineer looking for a job, read this before sending your next application.

my halloween costume this year

Microsoft's AI CEO: "AI won't take your job anytime soon." Microsoft 20 days later: "anyway, 60,000 of you are eligible for a buyout."

Don't wait for HR to explain the AI era to you. Microsoft just offered buyouts to 60,000 employees and I think this is a pretty big signal of where things are heading. That's roughly 27% of its entire workforce. To be clear, 60,000 people aren't getting fired. They're being offered a voluntary exit package. Earlier this year, microsoft offered voluntary retirement packages to around 8,750 employees. Now it's 60,000 eligible for a new buyout program and it's not just Microsoft. Meta, Coinbase, and even banks like Barclays are restructuring their workforces while investing more heavily in AI. I genuinely think more companies will follow. I've been spending a lot more time building things with AI recently, and one thing i've realized is that knowing how to prompt chatgpt is probably not enough anymore. Here's what i'd focus on if i were preparing for the next few years: >learn how to use AI to complete actual work, not just ask questions >build things. a working project is much better proof of your skills than another certificate >develop taste, creativity, and judgment, AI can generate 100 ideas, but someone still needs to know which one is good >learn distribution, storytelling, sales, and how to build relationships with people >get comfortable learning new tools because whatever you're using today might be outdated next year I don't think everyone needs to become an AI engineer. but I do think everyone needs to understand how AI is changing their own industry. This isn't just about keeping your job. There are probably more opportunities than ever for people who know how to use these tools to build something of their own. The worst thing you can do is pretend nothing is changing.

Anthropic went from $41M in annual revenue in 2023 to $16.3 BILLION in just the first 6 months of 2026. I've been looking through the numbers from its IPO filing today and some of this stuff genuinely doesn't make sense to my brain. They generate over $6.6M in annual revenue per employee. Then i saw their net revenue retention is around 900%. basically, existing qualified customers are spending 9x more than they did a year ago. Here are a few more things i found interesting: >around 250 customers each generate $10M+ in annual revenue. just 250 customers. >48% of revenue comes through cloud marketplaces. even one of the biggest AI companies in the world relies heavily on other companies for distribution. >claude cowork grew faster than claude code did at the same stage. apparently everyone wants AI to do their work, not just developers. >80% of its first-half revenue was usage-based. the more work people give AI, the more money anthropic makes. >the 7 cofounders will still control 50.1% of shareholder voting power after the IPO. Three years ago this company was making $41M a year. now we're comparing its revenue with some of the biggest technology companies on earth. I genuinely don't think we've fully processed how fast this industry is moving. Exciting times to be building in AI.

just added a live stats dashboard to toolhype. you can literally watch where visitors are coming from on a globe, see the top countries this week, and track how often bots like ChatGPT and Claude are crawling the site. kinda addictive watching a side project get discovered by humans and AI bots around the world.