creating anomalies
Switzerland
Joined February 2026
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i built a grokbot that finds viral ideas for me every day
i call it the viral engine
it scans x, linkedin, instagram and tiktok all day and stays up to date on what's blowing up
so whenever i need something i just ask it
what's going viral in my niche right now
which hooks are working this week
give me 10 post ideas off what's trending
no ai slop, it pulls from real posts that are actually going viral
honestly the most useful thing i've set up this year
Yeah, my X has been pretty empty lately.
That's because I've been cooking something behind the scenes.
All I'll say is it's going to be generational.
Founders and startups are going to be lined up for what we're building.
A lot of happy companies already. I won't tease it any longer, it's coming soon.
"bro we launched last week and got 3M views but no sales..."
this is a common phrase I hear from VC backed startups and I don't blame them becaue I also used to think that
virality = revenue
but what most founders forget is that what you build before and after the launch is the most important stuff ever.
before the launch you should've already warmed up ur accounts and got some initial engagement on X and Li before you consider launching
get 10-20 creators to actually post UGC videos and 1-5 influencers doing whitelisted ads for you to get your ad acc warmed up
also prepare all the posts that will go out after the launch --> double down on milestones, features etc..
i'd honestly pay like 10k a month for @bot at this point
it's connected to my gmail, granola, slack, notion and calendar
i wake up to my news already broken down, a tldr of what i missed while i was sleeping, and my goals for the day
cancelled my claude and chatgpt subs
it actually gets the work done and it gets to know you over time
launch day for me now is basically:
whole team in the replies for the first few hours
creators posting in that window, ads on around hour 6 to 12
then honestly the month after matters more than the day.
we just keep putting money behind whatever got traction and kill the rest
honestly most brands i talk to do influencers once.
they pay one creator, the post does fine for a couple days, then nothing, and they tell me influencers don't work lmao
when i did launches for companies we kept going after launch day.
we had creators post on x and linkedin, then took the best ugc video and ran it as a meta ad
doubling down on the spike is the MOST important moment
YC funded btw
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growth has seasons too. here's how to actually use them as a founder:
q1:
new budgets, new year energy. tiktok creator deals peak in january and b2b pipeline is the strongest it gets all year
→ launch here BIG!
q2
the quiet one. april and may are the slowest months for influencer marketing, so rates are lower and feeds are less crowded
→ test your ugc and find what works
q3
everyone starts planning for the holidays. a rushed creator deal costs 50 to 100% more
→ lock your creators in now
q4
cpms hit $17.70 on cyber monday, 138% above the yearly average. almost a third of all creator collabs happen here
→ only go big if you have the budget, otherwise ride what you built
always know your time to execute different parts of GTM.
she's right about spikes
most brands do one creator, one post, then nothing
you get a spike, it dies in 48 hours, and you call influencers a waste of money lmao
what works is the same product showing up again and again
different creators, different platforms, the best videos turned into ads
the aftermath is THE most important part
For all the new app founders:
An AI wrapper with 3 months of revenue spikes thanks to massive influencer marketing won’t get you a good exit
This playbook was big and effective in 2025 when buyers were still impressed with UGC strategies, but is far gone now
Buyers are looking to larger companies with strong products and good retention
So the best you can do is using the cash-cow, 3 months old app generating revenue to fund your next company launch instead of selling it for cheap
launching on x is cool but the aftermath is what actually counts
someone sees your launch on x, likes it, keeps scrolling. then they open insta and you're there again with a creator using your product. then it shows up on their tiktok, then as an ad
by the third or fourth time they're not seeing a random brand anymore. they already know you, and that's when people actually click and buy
that's the multiple we're trying to create for every launch
we have the tech and ai creators to make it happen across x, linkedin, instagram and tiktok.
last year i rented a crib in the swiss mountains
i'm swiss but i live in the city. so i stocked up on good food, water, coffee and just locked myself in
genuinely insane how much work i got done
it's easy to get distracted when u live in a big city but up there I was just with myself and pure silence
i felt like I was in a flow state where i get things done wayyy more efficiently and nothing felt hard anymore.
how i find creators for startup launches now
i used to scroll x and linkedin for hours, open profiles one by one and paste everything into a sheet...
now i give an ai browser like @polarbrowser the niche and what a good creator looks like for that client.
it goes through the profiles, checks if they actually post about that space and adds them to the database
added 80 TIER 1 creators yesterday like this
The only thing that I have to do is manually pick the ones that actually make sense for the campaign
same thing happens with agencies
case studies with millions of views and nothing about revenue
if someone pitches you a viral case study, ask what it did for signups or sales. views alone don't pay anyone lmao
People will find out one day that indie hackers:
- Fake MRR screenshots
- Pump each other up in engagement pods
- Manufacture drama to farm engagement
- Pretend to have paying customers when they only have free users
- Count lifetime deals as recurring revenue
- Hide churn while flexing new signups
- Launch products nobody actually uses
- Fake testimonials and customer success stories
- Build in public but hide the numbers that matter
- Copy successful SaaS ideas and pretend they invented them
- Sell courses about building startups instead of building successful startups
- Celebrate $10K MRR while quietly spending $15K a month
- Announce fake waitlists to create hype
- Buy upvotes on Product Hunt
- Cross-promote each other’s launches to manufacture traction
- Call every side project a startup
- Spend more time posting about building than actually building
- Sell the dream of passive income while working around the clock to maintain it
Did I miss something ?
anthropic said it themselves in the s-1
one of their biggest growth opportunities is the gap between what claude can do and how many people actually use it
anthropic still has a distribution problem
if they have one, your startup definitely does lol
My quick takeaways on the Anthropic S-1:
1. This is a historical moment
2. $6.6M in revenue per employee!! Hard to even comprehend how good that is but Anthropic is AI native as it gets so makes sense.
3. I always thought OpenAI would drop their S-1 first
4. Customers spend about 9x more after a year. Net Revenue Retention is approximately 900% as of Sep 30, 2026. Good SaaS companies brag about 120%.
5. Cowork is growing faster than Claude Code did. Goes to show you the demand for consumer products. Duo will probably rip.
6. 3 years ago this company did $41M in revenue. In the first six months of 2026, it did $16.3 billion. I don't think anyone has a mental model for that curve yet, I sure don’t.
7. Nearly half of revenue comes through cloud marketplaces. About 48% comes from customers buying through them. Big companies buy where their budget already lives, and the lesson for founders selling to enterprises is to get listed where your buyers already spend.
8. Their run rate formula is published: the last 28 days of usage times 13, plus subscriptions times 12, which i guess is the new ARR math for founders?
9. It looks like They're merging Cowork into Claude dot au which tells you the chat box era is ending and the "go do the work for me" era is here.
10. Thousands of Anthropic employees are about to become liquid at once, so expect the biggest wave of new AI startups and angel checks San Francisco has ever seen. Reminds me when Facebook went public but this is way bigger.
Let’s go!
11. Buried in the filing, Anthropic says the gap between what Claude can do and how widely it's used is one of its biggest growth opportunities, so the company itself is telling you the models are ahead of the market and someone has to close that gap for dentists, landlords, and plumbers.
12. Whatever happens, exciting times to be building in AI.