
Co-founder, @bitetoothpaste 🌎🌴Entrepreneur. Designer + Eng. 😇 Investor: @NotionHQ, AirChat, @clubhouse, @italic, Okendo, Intro, Gorgias, Peel
Marina del Rey, CA
Joined July 2008
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Asher Hunt retweeted
"I don't know who discovered water, but I'm sure it wasn't a fish."
This is my most personal conversation this year. If you build with AI and care about avoiding slop, this interview might offer a fresh perspective.
Alan Kay is my hero and a big reason Notion exists. He helped invent many things we consider "computers" today: the first personal computer at Xerox PARC, the GUI (which Steve Jobs saw and took to Apple), the desktop metaphor, and Object-Oriented Programming. Most people don’t know Alan cares and thinks more about humanity than computing.
In this chat, Alan explains:
— Humans lack built-in limits for once-scarce rewards. Marketers turn these into legal drugs. The Industrial Revolution amplified salt, sugar, outrage, and validation.
— We swim in our blind spots. Perception is a reconstruction in the brain. Cut off feedback in an isolation tank and the brain starts dreaming while awake.
— Media becomes our culture and environment, the water that fish can’t see. TV normalized what once seemed unthinkable, like reality TV.
— New media imitates old media at first, hiding its true effects until it is too late.
— Without education between human and tool, we create informational hydrogen bombs used by 100,000-year-old brains.
— Point of view is worth 80 IQ points. Problem finding matters more than problem solving, but schools teach the latter.
— Paradigm shifts make reality simpler and truer, like moving from Earth-centered epicycles to Kepler’s ellipses.
— To have ideas, keep a "crazy room" and a "sane room." Let ideas rip. Avoid naming too early. Do not chase ratholes.
— ... how to build tools that shape civilization for the better.
Notion was directly inspired by Alan’s work from the 70s. This conversation is aligned with what we are trying to build at @NotionHQ.
Alan's metaphors take time to absorb. It’s worth revisiting.
Asher Hunt retweeted
say what you want about apple’s ai strategy but only they go this deep on human computer interaction like this. nobody else is even comes close. the level of craft is borderline ridiculous. this is the interface through which billions experience. it matters a lot.
the theory & context behind the work is so much fun to watch.
Asher Hunt retweeted
It took me a long time to understand why David Deutsch thinks LLMs can't be creative:
First, an LLM’s output, for a given prompt, was already determined during training.
Second, the output of any formal system is bounded, while humans can take any formal system and expand its range of outputs.
Here are explanations of these two ideas, as well an explanation of why this reasoning may be wrong. Errors are mine, not David’s.
1. LLM outputs are pre-determined
Everything that LLMs do is implicit in the program and weights. The same prompt and seed will generate the same output every time.
LLMs look creative because the weights reflect a large amount of training data and the input/output spaces are large.
But every possible output was created during training and is already reflected in the weights. The only creativity is in the prompt that queries the LLM for a pre-determined output.
In short, you can think of a neural net as a compressed database of outputs that you can look up, if you can come up with the right prompt. Or think of the LLM as a paint brush that is made useful with a creative human prompt.
2. Programs can never be as creative as a person
You can’t make a formal system (e.g. a programming language) that captures all human creativity, because humans can always create a different or bigger formal system that can do things that the first one can’t do.
For example, humans can create a new formal system with new definitions for all the words; invent new words for previously inexplicit ideas; put words in useful orders that don't follow the rules; create new forms of media like music, dance, drawing; or extend the formal system with undecidable propositions, as in Gödel's incompleteness theorem.
Human creativity is limitless, while programs in a formal system are bounded and give the same result every time.
3. Nevertheless, there is a program that can simulate a human
Despite my argument that a formal system can’t capture all human creativity, there is a program that can simulate a human, in principle.
If you simulate a human, you have an AGI that can simulate human creativity.
We know this program exists because you can simulate any quantum mechanical system to arbitrary accuracy with a normal computer.
Although I said that you can’t express human creativity in a formal system, this program does.
This conflict is unresolved.
David Deutsch suggests that this AGI would be a program whose outputs can’t be specified. It must also be able to disobey instructions and create new knowledge.
If you can create a program that meets these requirements and resolves this conflict, your name will be mentioned alongside Turing, Gödel and Deutsch—even if your program takes the lifetime of the universe to come up with one idea.
Summary
1. LLM outputs are pre-determined.
2. Programs can never be as creative as a person.
3. There is a program that can be as creative as a human by simulating one, which contradicts the previous point.
Credit
All ideas are from @DavidDeutschOxf and @ToKTeacher. Errors are mine, criticisms welcome.
Asher Hunt retweeted
If you want to build a great product, think of if like a secret sauce.
It’s a specific combination of a handful of ingredients.
Too many ingredients make it a mess. Too few and it’s not unique.
Asher Hunt retweeted
Great book and narrator. Probably the best Apple book. Thx @asherhunt for the tip.
Coming May 3:
"After Steve: How Apple Became a Trillion-Dollar Company and Lost Its Soul"
Excited to join the amazing authors to chronicle Apple w/ the latest chapter: Tim Cook, Jony Ive & the team who stepped into the void after Steve Jobs.
Preorder: bit.ly/aftersteve
Asher Hunt retweeted
People gravitate toward products that evoke primal emotion. Emotions are elicited through the release of neurotransmitters like Serotonin and Dopamine. To build a successful product, you first must make people feel before you make them think.
Asher Hunt retweeted
Is it too late to post this meme...?
WE 👏 ARE 👏 LITERALLY 👏
HELPING 👏 AQUAMAN 👏
SAVE 👏 THE 👏 OCEAN 👏
@bitetoothpaste
Also Jason Momoa can’t live without Bite and that’s just nuts.
Asher Hunt retweeted
“Learn the rules like a pro so you can break them like an artist.”
—Pablo Picasso
Asher Hunt retweeted
Did you know @NotionHQ launched its Beta on Product Hunt in 2015?
6 years later
· It's worth $10B.
· TikTok drove 4M new users
· 150K Reddit subscribers, 10x of Slack's
· 80% of users are outside the US
· 20M users today vs 1M in 2019
Peep the beta 👇
producthunt.com/posts/notion…
Asher Hunt retweeted
Bumped into @lindsaymc and @asherhunt in LA last night 🤍
We need to grow the LA DTC circle
Asher Hunt retweeted
This eco-friendly toothpaste comes in tablet form to prevent plastic tube waste #EarthDay2021 nowthisnews.com/videos/futur…
Eco-Friendly Toothpaste
This eco-friendly toothpaste comes in tablet form to prevent plastic tube waste #EarthDay
Asher Hunt retweeted
Build a business YOU believe in and your customers will too. See how @bitetoothpaste uses toothpaste to help save the planet 👉buff.ly/3wz35ej
Asher Hunt retweeted
I wrote about TikTok again. This time, I wanted to find out why some brands disable the comment section on ads👀
On a platform with opinionated users, what is the right choice? Should advertisers be willing to sacrifice brand safety for transparency?
adweek.com/brand-marketing/h…
Asher Hunt retweeted
What the revenue tracking of dozens of DTC brands tells me is that today’s marketers are much more capable than the first or second generation of DTC founders.
Brands are achieving $15-20 million run rates in just 2-3 years.
Remarkable.
Asher Hunt retweeted
Join a clubhouse chat on e-commerce 🛍 tonight at 6 PM pt. We have a great line up:
@stevejweiss212, @mrloo, @benzettler, @KimStiefel79, @asherhunt, @herrmanndigital, @PeimanRaf, @chriscantino, @flexiblefoodie
And more!
joinclubhouse.com/event/MzXX… – at Los Angeles, CA
























