Building India's Largest Kirana Network at @KiranaClubApp | Founder @KiranaClubApp | @retailpulseai
India
Joined August 2012
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1/ 🌟 Recently, while browsing @KiranaClubApp feed, I came across an insightful comment that received appreciation from many retailers.
And that's when I discovered Praveen Ji, a retailer from Prayagraj, UP, who exemplifies the true spirit of community. This is his story. 🙌
Anshul Gupta retweeted
India's e-commerce market has far more room to grow, and our Q2 FY27 performance continues to reinforce that conviction.
Annual Transacting Users grew 21% YoY to 284 million, with purchase frequency increasing to 10.4 transactions per user annually. What's encouraging is that even as first-time buyers grew 16% quarter-on-quarter, existing consumers continued shopping more frequently.
This momentum extended into the festive season, with NMV growing 33% year-on-year on a festive-aligned basis, measured over the 90 days preceding Dussehra.
But growth isn't just about how many people shop. It's also about what they discover and buy.
Meesho Mall grew 81% YoY, as shoppers in smaller towns increasingly moved beyond everyday essentials to products like face serums, sunscreens and conditioners. Content Commerce NMV grew 160%, as more consumers discovered products through creators they trust.
These shifts reinforce something we've believed for a decade: every time we make e-commerce more accessible and relevant, the market continues to expand.
We're still early in this journey, and our focus remains on building the technology infrastructure to drive that expansion.
For a closer look at the quarter, we've shared a snapshot of key metrics below, a short video walking through the highlights, and the detailed Shareholder Letter on our Investor Relations website: static-assets.meesho.com/inv… – at Anekal Bangaluru, India
Anshul Gupta retweeted
cricket 07 with an online multiplayer mode. play with your friends
all you need is a web browser
link: cricket07.dhaiwat.com
Anshul Gupta retweeted
A quiet milestone every founder remembers: the day you can stop logging into net banking and generating OTPs to manually approve vendor payments and payroll line-by-line 🥹
Anshul Gupta retweeted
This Independence Day 🇮🇳, I asked, "What will the next century of young Indians look like?"
$0.01 Drone Deliveries. UAVs that never land. Groceries in under 10 minutes.
Meet The 22nd Century Indian. A Documentary on a New India.
Forget home loan!! My cc application was rejected a couple of times because 'I am a founder'
Teammates with 3-4 years of exp, have 7+ credit cards.
Founder's life is hard!
My home loan application got rejected by a top private bank - just because I am a founder.
> 25 years+ of customer
> ~800 CIBIL Score
> 5x-6x of loan value in relationship with this bank
> may be in top 0.1% of its customers by assets
> and irony is this bank felicitated me as top fintech innovator or something like that.. 😛
They can give loan to team members our company employs, but not me - because as founder I'm high risk category.
Damn... lagta hai office mein hi rehna padega zindagi bhar... 🫤😭
Anshul Gupta retweeted
6 years of watching @baniaintech & @AishwaryaTSD grind through the unglamorous work of organizing India's fragmented retail economy at grassroots, while the ecosystem mostly chased shiny trends
Huge congrats to the entire @KiranaClubApp team.
Couldn't be happier for this crew 👏🏼
We are extending our mission of democratising internet commerce for everyone to a new stakeholder : Retailers.
Meesho has acquired @KiranaClubApp.
India’s grocery market is estimated at ~$658 billion, with kirana and general trade channels accounting for nearly 91% of the market. Yet millions of kiranas across Tier 3, Tier 4 and rural India still rely on fragmented distributor networks, limited assortment and opaque pricing structures for sourcing.
Anshul Gupta (@baniaintech) and Aishwarya Jain (@AishwaryaTSD) built Kirana Club to solve exactly this. A zero-inventory, zero-field-sales, community-first B2B marketplace, purpose-built for kiranas outside metro India. Today, the platform serves 4.1 million+ registered retailers. Deep trust built through a model that was designed for this market from day one.
What drew us to Kirana Club was the philosophy behind it: asset-light, community-led, built for users that mainstream platforms overlooked. It’s the same instinct with which Sanjeev and I built Meesho.
We’re excited about the opportunities ahead and look forward to building for retailers across Bharat.
Today marks an important new chapter for Kirana Club
When we started Kirana Club, our belief was simple: small retailers in Bharat deserve better access, transparency and efficiency in how they discover and source products.
India’s kirana stores are the backbone of our retail economy. They serve every mohalla, every town, every village, yet the systems around them have remained fragmented for far too long.
We started by building a community where kirana retailers could learn from each other, discuss products, compare prices, discover schemes and make better business decisions. Over time, that trust became the foundation for commerce.
Today, I’m excited to share that Kirana Club will become part of Meesho.
@Meesho_Official has built for underserved users at a scale few companies in India have achieved. What stood out to us was not just their scale, but how similarly both companies think, using technology, marketplace models and operational efficiency to serve users who have historically been underserved. That shared belief made Meesho the right partner for our next phase.
Kirana Club will continue to operate independently within the Meesho group, with the same retailer-first focus and the same mission: to build India’s most trusted digital commerce network for Kiranas.
This milestone would not have been possible without Aishwarya (@AishwaryaTSD), who has built Kirana Club with me from the earliest days - through every pivot, every hard call, every experiment and every phase of growth.
Grateful to our team, retailers, brand partners, sellers, investors and everyone who believed in us through this journey.
The mission stays the same. The ambition gets bigger. 🚀
P.S. This photo is from a kirana store in a village in Bihar. @viditaatrey spent time with us on the ground during the process, listening to retailers, understanding the reality of kirana commerce, and seeing the opportunity up close. That said a lot about the team we are joining.
Anshul Gupta retweeted
Two kinds of people use AI:
1) Obsesses over its mistakes and finds reasons not to use it.
2) Exploits its strengths and works around its flaws to become dangerously productive.
Use AI like an army of high-IQ interns.
Not like an expert you’re trying to catch being wrong.
Anshul Gupta retweeted
Most people at work set-ups don’t realise that their achievements, honours and laurels come with a expiry tag.
The smaller the startup, the expiry is short and lasts for a month or quarter. The larger the organisation or bigger the corporate setup, it lasts for a few years. Make career choices accordingly.
Anshul Gupta retweeted
Majority of Indians don't follow traffic laws.
Traffic police are ineffectual. CCTVs are rare.
AI-powered citizen-worn auto-reporting helmets are the Big Brother India needs.
Gamify it with rewards for each challan paid and Indian driving etiquette will rival Japan's by 2030.
It’s 1 pm in Bangalore, and 9 out of 10 people are in winter wear. Haven’t seen a day like this in the last 10 years.
Anshul Gupta retweeted
Let’s keep politics aside for a moment and just talk sports.
Ever since Ironman Goa, I’ve been seeing posts criticizing the performances of @Tejasvi_Surya and @annamalai_k . I don’t have any political affiliations, and this isn’t about politics — it’s about understanding what goes into a race like this.
I’ve trained for and completed two Ironman 70.3 races, and I can say with complete honesty: just showing up at that start line requires months of discipline, sacrifice, and self-belief. The race itself — the heat, the humidity, the elevation on the bike, and the grind on the run — tests every part of you.
So whether someone finishes in 7 hours or 8 hours doesn’t matter. If you trained, showed up, and crossed that finish line — you are a champion. It’s easy to sit behind a screen and comment, but before criticizing anyone’s performance, ask: Can you run 5 km? 10 km? Can you train consistently for months and then race in tough conditions?
If the answer is no, maybe the best response is respect.
At the end of the day, they made a conscious effort to work on their fitness and take part in something that pushes boundaries. That in itself is worth appreciating. Let’s celebrate effort, discipline, and progress — not drag politics into sports
Anshul Gupta retweeted
I took a walk in HSR Layout recently.
Here's what I realised:
1. Footpaths are inaccessible due to encroachment
2. Inaccessible footpaths aren't maintained
3. Unmaintained footpaths become dumping spots
4. Dumping spots become toilets
It all starts with encroachment.
Anshul Gupta retweeted
Posting this on behalf of a friend who's been incredibly patient but is now just exhausted dealing with @Hisenseindia
He’s on his third Hisense TV in two years — each one failed. The latest one has been dead for over a month, and the brand has gone completely silent. No repair, no replacement, no response.
If this is how after-sales works, people deserve to know. Not cool.
🙏 A big thank you to Hon’ble Cabinet Minister Shri @iChiragPaswan ji for taking time out at World Food India to interact with our Kirana retailers.
For our 15 Retailers who travelled from Bihar, UP, MP & beyond, this moment was truly special — a recognition of the 35L+ small shopkeepers they represent.
@worldfoodindia @MOFPI_GOI @ficci_india @KiranaClubApp
