Founder & CEO of Recess
LA / NYC
Joined February 2008
- Tweets6.2K
- Following2.8K
- Followers2.3K
- Likes8.4K
Benjamin Witte retweeted
Happy Monday. On today’s show:
– Breaking down Sama on BG2
– @danroberts0101 (IREN)
– @markgurman (Bloomberg)
– @ericabrescia (Redpoint)
– @benwitte (Recess)
See you on the stream.
Benjamin Witte retweeted
Proud to have backed my dear friend @benwitte in 2018/2019/2024 and so amazing to see a clear vision for the future of Recess.
In angel investing you only need one good deal to return the portfolio. Conviction pays.
bevnet.com/news/2025/recess-…
Benjamin Witte retweeted
Gatorade leaning further into functionality ✅
Gatorade realizing "relaxation" is trending ✅
Gatorade using "hydration booster" as the exploration platform 🤔
Benjamin Witte retweeted
With the continued blurring of lines in beverage, it’s important for brands to focus on lifestyles/identities/occasions/ecosystems/need states rather than category
Benjamin Witte retweeted
Coca-Cola’s answer to Olipop 🤭👀‼️
this is probably gonna tank
Pepsi is also getting into the space
according to @BevNET
Pepsi tried to go after Recess
and their line tanked —
I know POPPI is sweating bullets with
that burn and no acquisition in sight 😂
Thanks @BevNETCraven for the kind words, and to the entire @BevNET team for covering the Recess journey from the earliest days. – at Laguna Beach, CA
This week's @tasteradio features an interview with Recess founder @benwitte. Very interesting & impressive pivot...feel like I'm seeing their mocktails everywhere right now.
tasteradio.com/episodes/2024…
open.spotify.com/episode/60r…
Great to catch up with @bevtrayde @BevNET to discuss the strong momentum we are seeing at Recess driven by our Recess Mood & Recess Mocktails lines, and share the thinking that drove our strategy over the past few years. Ray is an excellent interviewer so it was a fun conversation.
Thanks @guhlo – at Los Angeles, CA
Do yourself a favor - listen to his latest interview w/ @tasteradio podcasts.apple.com/us/podcas…
Benjamin Witte retweeted
Recess debuts “Cosmo” ‼️
their whole NA lineup is being revamped with bolder formulations to truly mimic the taste of cocktails
impressive to see how Recess has become a beverage platform for occasions
their MOOD line is always
getting picked up at my local HEB
👀
Benjamin Witte retweeted
A tragic update. I knew Justin was struggling with all the Twitter hate, and when we checked on him, we found…
Benjamin Witte retweeted
“is the silent epidemic wreaking havoc”
in the room with us? 😂😂😂😂😂😂
@takearecess transcending functional drinks by having people prove it’s relax function like this
this man hit nirvana
Cannabis is a silent epidemic wreaking havoc on the American family.
A friend brought some of these over and I drank two around 8pm.
My body completely shut down and I slept from 9pm until 10am. I slept through Sunday Mass.
How is this legal, with such innocent packaging?
Readers added context they thought people might want to know
The lab results provided by the company show that the drinks contain no THC, the psychoactive ingredient in cannabis, and just 10-11mg of CBD per can.
takearecess.com/labresults/
This is a low dose: forbes.com/health/cbd/cbd…