lori cohen (@catstrat) header
lori cohen (@catstrat) profile picture

#Marketing Strategist, #Branding Expert, Fractional Tech #CMO, #CustomerExperience, #DemandGeneration #SaaS Opinions are my own

Boston, MA
Joined February 2009
#Icarus rising from the ashes. Yesterday was quite a day at the #office. Survivor guilt is real.
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Still easing back from #vacationmode. The struggle is real #vacation #beachlife
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What is happening on #twitter? Haven't logged on in ages.
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Here's a thought: Now that #Twitter is X corp. Who wants to buy the name and relaunch Twitter? What is the point @elonmusk
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With the cost of #twitter ads falling, is it time to test #b2b advertising? What say you fellow B2B marketers? #Marketing #twitterads #marketingtwitter
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I love #mobile and I'm excited to be working with @mobieltextalerts. If you're ready to engage in new ways with your customers. Try #SMS
Today is their wedding day! My daughter ⁦@SophieKarpf⁩ and Mark Levine. i can’t wait!! #wedding #MOB
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I think she's going places.
“No House seat, no office in this land is more important than the principles that we are all sworn to protect,” Representative Liz Cheney said after a resounding defeat in the Wyoming Republican primary on Tuesday. nyti.ms/3c0vkh7
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ICYMI it's gone viral and for good reason
This is pretty fantastic. (h/t @RexChapman and @StaceyCKs1)
This is an interesting read. I wonder if @mjasay thinks @MongoDB is #opensource & a new DB player since it's the brand paying him these days. #BigAnimal is a new #cloud #opensource #database, so this could bode well for us.
The cloud ate my database 👀 Legacy database vendors are being swallowed by the developer-friendly combo of cloud and open source offered by new players. infoworld.com/article/366923… by @mjasay for @infoworld
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Fun to write this about one of my favorite brands, @madeincookware Did you know you could become a raving fan of pots and pans! You can, if they do it like this! Read on
Psychographics is about as close to a 50-50 balance between art and science as you can get. And it can help you understand WHY customers make purchases. Chief Outsider @catstrat explains on our blog! bit.ly/3OyUdha #GrowthMarketing
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#Covid has caught up with the family. My daughter has it. One month before her wedding. Better than one week before. #MaskUp
This article provides all the reasons why #postgres should be your #database of choice, @EDBPostgres the company to work with, and #BigAnimal the answer for #fullymanaged Postgres. enterprisetalk.com/featured/…
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Benjamin Anderson (@_b20n), CTO for #cloud at EDB, joins Corey on Screaming in the Cloud to talk about what’s new at @EDBPostgres Take a listen: lastweekinaws.com/podcast/sc…
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l'm starting a new chapter in my career with @ChiefOutsiders. Very excited about this move and the opportunity to help companies grow from this perch. The power of the tribe is real. #marketing #CMO #branding
👋 We're thrilled to welcome @catstrat to Chief Outsiders. As #CMO, Lori brings a deep experience in category creation & brand building while leveraging #CX insights to drive revenue growth through #DigitalMarketing & content creation. Welcome, Lori! bit.ly/3yY2oin
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I'm gonna be a @Target shopper and investor. Here's why “While we don’t like the impact to our profitability in the short term, we know it is the right thing to do for our guests and our business over the long term" This is playing the long game. wsj.com/articles/target-walm…
Are you a fan of @QuinnyPig & Screaming in the cloud? @EDBPostgres BigAnimal is now sponsoring. If you love Postgres, you'll love fully managed Postgres. Try it for free. Here's our offer. resources.enterprisedb.com/b…