𝘃𝗶𝗹𝗹𝗮𝗶𝗻

one reason a lot of tech cos struggle to find "storytellers" because their work is not very impactful. a lot of the best storytellers I've met are really motivated to understand and impact the world, so they end up in journalism, writing of some kind, policy, nonprofits etc. they just don't find most tech startups that interesting or of much world consequence. obviously there are some amazing companies going after huge problems. but i think a lot of b2b saas / vertical ai companies are going to struggle to recruit creative storytellers by nature of the problems they're tackling. a big reason I was motivated to go work on this at Cognition is that I think "software abundance" is an actually inspiring mission. but i turned down a ton of startup offers through my 20s because i found their missions uninspiring. more of a money grab vs a real missionary desire to make the world better.