“Testing thousands of ads is useless if they’re all the same idea.” — Eric Seufert What does Wish.com (at one point the largest spender on Meta) and Angry Birds have in common? The genius minds behind their growth were both on the same Up Arrow Podcast. @climon has led mobile growth for some incredible companies including Wish.com, Tubi, and Gemini. He’s also one of the most sought-after growth advisors in the space. @eric_seufert is the founder and general partner at Heracles Capital, and was the mad scientist who helped grow Angry Birds. His writing has reshaped how the industry thinks about attribution, platform power, and performance marketing. 🚨WARNING: This episode gets nerdy, with some callouts to Plato’s cave and Heisenberg’s Uncertainty Principle. In this episode of the @UpArrowPodcast by @Elumynt, Eric, Christian, and I dig into: ✅ How marketers can discern value from vanity metrics despite fraud concerns ✅ The importance of prioritizing profitability metrics ✅ The pros and cons of geo-holdouts in fast-scaling companies ✅ Why slow, controlled optimization leads to more durable ad campaigns ✅ Leveraging AI for hypothesis testing and idea generation in marketing ✅ Workflow and LTV use cases of AI ✅ Should marketers move beyond attribution? ✅ Is a picture of cake as good as real cake? A throwback to my episode with @kurtinc You can watch the video here: elumynt.com/podcast/growth-m…

“Data-driven is a myth” — Christian Limon @climon was previously the Chief Growth Officer of @WishShopping which was rumored to be the BIGGEST spender on Google and Facebook. Wish.com eventually IPOd and Christian moved on to be the Chief Growth Officer of @Tubi (which was acquired by Fox), then the Chief Growth Officer of @Gemini, which I believe is still the most insured bitcoin wallet. FIVE of the companies he’s built had big exits and he believes that "data-driven" is a myth. In this episode of the @UpArrowPodcast by @Elumynt, Christian and I dig into: ✅ The back-end data that allowed Christian to justify putting together a deal with @KingJames and the @Lakers ✅ How the WILDLY secretive culture at Wish helped them grow faster ✅ The interesting growth strategy Christian used to hyper-scale Tubi ✅ How Christian was able to unlock massive scale for Gemini ✅ Secrets for advertising more effectively on Meta and Google — from the TOP spender on both platforms! ✅ Investment themes that are getting Christian’s attention lately Plus, as always, we get into a little of the personal stuff as we talk about why we are both big fans of physicist, Richard Feynman. You can watch the video here: elumynt.com/podcast/the-bigg… #ecommerce #retail #DTC #podcast