Strategic advisor to high-growth startups, audible addict, writer, artist, watcher of sunsets
SF Bay Area, Ca
Joined September 2007
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Carilu Dietrich retweeted
My whole CMO career I felt marketing was shortchanged when it came to attribution and now I finally have the data to prove it 😆 🙃
My findings:
- On every model, enhancing the data gave marketing more credit. Last touch went from 15% to 25%. First touch from 38% to 45%. Linear multi-touch from 20% to 37%.
- CRM/marketing automation touchpoint only see 51% of what creates a deal. The other 49% lives in unstructured data
- Brand and advocacy start 28% of deals. The opportunity source field credits them with 5.6%.
- Unresponded cold outbound one-way emails fill 45% of logged touches but earn 3.7% of the credit.
- AEs only add 2.7 people to buying group, the real group is 7.9
The whole report: upside.tech/research/the-unt…
Hahahah!
Silicon Valley keeps building me a husband when what I really want is a wife lol
I don't want an agent that only does one-off, random tasks that are nice but not life-changing: booking flights, making dinner reservations, or buying tickets
I want an AI wife who knows what’s on the family calendar, remembers there’s a birthday party Saturday and we haven’t bought a gift then sends me options, realizes we’re almost out of diapers and buys them, knows which bills are coming up, remembers someone needs a dentist appointment and books it, figures out what the hell we’re eating all week and what we need from the grocery store, and generally keeps track of the 47 things that need to happen before anyone else even realizes they need to happen.
So, who's building me an AI wife that carries the mental load instead of an AI husband that waits for me to give it a chore??
“How do we think big and do the best work of our lives?”@eriktorenberg - #inspired - just this week a new university, a new social network, record breaking viral launches for the portco. Game on.
Even the design team at a16z is data driven 🤩😂. But holy moly, what an accomplishment to support so many projects already this year. Amazing @GregTruesdell1 @felixwdo and the rest. I’m so impressed by the creativity, quality and speed.
So impressed by the massive distribution our new media team gets @a16z founders. Unbelievable value-add being in the portfolio. Still in awe. Mad props @eriktorenberg @TomHolland1996, @Alex_Danco and the rest of the team
Carilu Dietrich retweeted
.@temporalio is hiring a senior manager of technical exec comms for up to $283K in SF
you'll help shape the external voice of the co-founders @SamarAtTemporal (CEO) and @mfateev (CTO)
this means thinking alongside samar & maxim without a translation layer, and writing in a way that earns a developer audience instead of talking past it
your work will span social/short-form voice, long-form content, speaker rep, media relations work, & traveling to work IRL with maxim & samar
apply here! jobs.ashbyhq.com/temporal/30…
Most executive communities don't work. They mix B2B with B2C, seed with public, venture rocketships with cost-cutting PE.
Best practices get vague fast when everyone's solving a different problem.
I've joined @a16z to build a better one.
#3 favorite FIFA halftime ad - nice product integration and inspiration. youtu.be/cWPmzyDeGs8?is=qfoL…
Half time ad fun - FIFA final - Enjoyed the the Intuit QuickBooks Tooth fairy spot - memorable! youtu.be/6crkuu1NI38?is=kuqr…
If @karpathy is nervous about not being on the cutting ledge of AI, what chance is there for the rest of us, ever? 🤣 Loved this interview. podcasts.apple.com/us/podcas…
