Gavin Castro

Social Media Marketing VS Email Marketing. The most well-known ways to market online are through social media and email. They are both extremely effective... If used correctly. (THREAD) 🧵

Self Accountability. One of the most powerful mindsets you can develop.

Comfort kills success. Excuses are cover ups to make you feel comfortable. When you bite the bullet and work through the discomfort… That’s when true growth happens!

Gather an audience -> Introduce offer in compelling light -> Have sales/landing page dialed in = sales.

Creating your own path is difficult. But so is living a life you barely control.

Organic vs paid traffic, what’s better? The truth is it depends where you’re at in your business. Paid skips the line while organic earns its way. Both get attention & target your market. But it all comes down to the messaging & what you’re better at.

Don’t over complicate scaling your business. Rather than thinking “more” is good. (More services, employees, etc) Focus on simplifying your system & ensure it works. Build a strong foundation then scale📈

Sales Pages will make or break your profits. There’s multiple ways to drive traffic, but if the sales page doesn’t sell them… Then all the traffic you sent there bounces. 10 bounces at $800 = $8,000 lost. Dial in your sales page🫡

Give your audience what they want -> show it in the best light -> have a list of people that know, like, & trust you. Scale & profit.

Visions don’t work unless action is taken. Don’t delay it. Picture it, act on it, and win.

Quickest way to lose your ambition⬇️ Compare yourself to others who started before you.

Success seeks action takers. Don’t wait for things to happen. Just make them happen.

Embrace failures. Every "loss" is an opportunity for you to grow & get one step closer to your goals.

“The best marketing doesn’t feel like marketing.” - Tom Fishburne

One of the easiest ways to see what’s working is to observe your market👀 Figure out what your competitors are doing and also see what your market wants. It’s best to do this through: - Forums - Social Media - Asking directly

Your customers need to establish a relationship with your brand. It’s important you understand this so you can plan out the best course of action. -Plan -Act -Observe Repeat 🔁

Attracting your customers doesn’t have to be complicated🧠 - Figure out what it is they want or are interested it. - Pump out content over their interests. - Then begin to figure out ways how you can get in front of them. It’s this simple.

Everything’s a value exchange in business🤝 No one cares until they get something out of it. You see it everywhere. Even meme accounts provide a value exchange with “entertaining” posts. And in return they get likes or a follow. Weaponize this to help forward your business🫡

The most important sequence of material you can give your audience is your welcome sequence. Your welcome sequence immediately creates, strengthens, and moves the relationship. This helps your audience make a smoother transition to make a purchase with less friction.