One of the most persuasive forms of content: Predictions. A lot of people are scared to make bets publicly. But people have always paid attention to people who have an idea about future direction. It helps to remember the risk isn’t real. If you are wrong, great—you can explain why. If you are right, great—people think you are the best to listen to in your niche. Predictions require two things: 1. That you have the finger on the pulse of your market 2. That you understand second and third order consequences (cause and effect) For example, a hot topic right now is AI (of course). Now an obvious prediction is that AI is going to make us all more powerful. But that is so boring (being unique means saying something that someone hasn’t heard before). When we think about second order consequences, the most interesting predictions come from flipping the script. A positive creates a negative etc. One example is that as the world becomes more artificial, people crave more connection with real people. And so a good bet is to build your message, and offers, around community. Answer this question: Where do you think your niche is heading? Then, don’t just talk about it. Take action and show people the way.

I'm at a point in my life where spending more than 30 minutes a day on social media feels like smoking a packet of cigarettes. It's a dirty habit that only makes me feel like sh!t.

Repetition drives revenue Repeat yourself (again)